X P E R T E R I A

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404
404 Errors: How to find them and fix them

Some of the people who visit your website are going to encounter a 404 not-found error page. Maybe that visitor typed in a URL incorrectly or maybe they clicked on a link that took them to a page that no

brand awareness
How to increase brand awareness: best ad placements

Brand awareness is the way in which consumers recognize and remember your business. The greater the brand awareness you have, the more audiences will be familiar with your logo, messaging, and products. For those marketers and business owners out there

marketing analytics
How to understand marketing analytics for your Ecommerce store

Marketing analytics are used in the process of discovering and interpreting patterns in data. It plays an important role within the field of digital marketing.  Businesses and organizations use marketing analytics to make better decisions to meet their clients’ preferences.

Shopify
Most common Shopify design mistakes that could kill your sales

Shopify has made it easier for people to establish, design, and run their ecommerce store. You don’t need to learn how to code or hire a web developer who costs a fortune. Getting users to check out your ecommerce store

blog
Reasons why every ecommerce site needs a blog

It may come as a surprise to you that the majority of e-commerce websites do not have a business blog. While there are a lot of sources that speak to why general businesses should have a blog, very little has

Shopify
The definitive guide to Shopify image sizes

Shopify is an incredible ecommerce platform, making it easier than ever for businesses and merchants to create a site for their business, market their products, and sell like never before. They have multiple different shopping cart and payment options naturally

abandoned
Turn abandoned carts into golden opportunities with omnichannel marketing

Many would-be shoppers abandoned their carts for a variety of reasons. Many people are just browsing and comparing costs for different products. Some are put off by unexpectedly high shipping fees, and others run into technical problems or don’t trust

coupons
Types of coupons your ecommerce store should offer

Making a promotion by using coupons is an excellent way to reach a new audience, reach the media, build customer loyalty, dispose of stock, disseminate new products and increase sales. This is a strategy that has been used for decades