Author: Xperteria

KPI stands for key performance indicator. KPIs generally are an essential tool for measuring the success of your business and making the adjustments required to make it successful. The usefulness of individual KPIs, though, have their limits. No business can

Wondering what web analytics is? Once you are done with building up your website, you have to consider how you’ll monitor your progress and optimize as you grow. Web analytics helps you do just that. It enables you to track

SSL certificate stands for Secure Sockets Layer, a global standard security technology that enables encrypted communication between a web browser and a web server. It is utilized by millions of online businesses and individuals to decrease the risk of sensitive

Nowadays people spend more time on their mobile phones. The way we use the web and, consequently, it has changed SEO. Mobile SEO helps you to reach customers and satisfy their needs while enjoying the experience. Mobile SEO should always

Shopify and WooCommerce both are amazing platforms. When you’re just getting started, it’s important to choose the right platform so that you’ll get all the features and benefits you need. WooCommerce and Shopify are both ecommerce platforms, but they are

The biggest challenge content writers face is writing search engine optimized content and attract audience too. SEO copywriting is the process of creating well-optimized content that attracts users and allows search engines to represent your content on SERPs better. A

Competitor content analysis is an integral part of running a successful business and this holds true for online brands as well, particularly when it comes to search marketing and SEO.  While it may take quarterly or even annual studies to

Website crawlers visit your site often over the life of your website. They look for new content, follow links, and collect data on your website to better understand how it serves search intent.  These crawlers might run into errors when

SEO needs to be at the top of your priority list, if you are relying on people to find you through a Google search. Search engine optimization (SEO) determines how high a website ranks in common search engines like Google.