17 Mar
In this article let’s check out “What Shopify is great for?”
E-commerce business has completely changed the business scenario with sellers showcasing their products online instead of a physical store. Therefore there is a need to develop e-commerce store that reflects your brand perfectly.
There are lots of e-commerce platforms available like: Magento, WooCommerce, Opencart and many more but Shopify is preferred choice for the sellers who want quality and efficiency along with simplicity and rich features.
Shopify is a no-fuss platform, that is simple to setup and use. Moreover, It is a hosted shopping cart solution to ecommerce storeowners. Being a Shopify user, you don’t have to worry about hosting issues and server maintenance.
What Shopify is great for ?
Shopify is great for the stores that sell goods or services that need a slight amount of configuration. You can sell a single product or a handful of products by implementing an advanced Shopify homepage section as per your business requirement. This ultimately increases your ROI and boosts your business revenue.
Moreover, the Shopify platform has powerful built-in variant support. Store with large inventory can take advantage of Shopify themes with features such as multi-tag filtering.
Shopify’s built-in tools can fit in to a wide variety of business models and marketing approaches, allowing you to showcase sale prices, discounts on products, offer coupons or free shipping. The platform comes with great shipping, fulfillment, payment and inventory control systems with numerous other add-ons option available.
Controlling the look and feel
Shopify is best for the user who have idea of what their store looks like. There are plenty of professional designed Shopify themes available free and paid both. All of themes offer great customization over color, fonts, basic layout updates, navigation and many more.
Your website reflects your brand therefore choose your theme wisely. If you don’t have budget and time to hire a designer, Shopify themes are the best option for you. Find one that works for the looks and feel you are looking for.
Leverage best practice
The Shopify platform is also a great choice for store owners looking to easily take advantage of proven ecommerce best practices. Premium Shopify themes are designed with conversion practices in mind and you’ll be getting access to proven designs without paying a custom price.
Advantages of Shopify
There are countless shopping cart platforms to choose from, but Shopify has some powerful advantages that makes it an ideal choice for any business owner may it be a newbie or an experienced owner.
1. Easy To Setup And Use
Shopify is a hassle free platform, which is very easy to set up and use. It provides you with a platform where you do not have to understand coding at all. All you need is your products and the name of your online shop.
It is the best alternative for those who want a complete solution, with no technicalities related to development and hosting of the online store. As the platform itself offers the software and hosting that is needed for launching the website. The admin interface is instinctive and user-friendly while the user-interface is persuasive too.
2. Visually Appealing Online Store
Visuals are critical in the success of your online store. The Shopify platform bundles up a variety of professional templates that facilitate the creation of unique and visually appealing online stores.
If you have some knowledge in coding, you can customize your own store to make it look the way you want. It comes with an unembellished minimum theme but designers and developers can work on it to create a store with rich UI and exceptional UX.
3. App Integrations
The platform boasts of amazing customization abilities as it can be easily integrated with apps. This means that the seller can easily add some extra features and functionalities to the store and enhance its value manifold.
There are numerous apps on Shopify designed to help you do different things on your store. You can install an app that allows customers to leave a review on your product page or you can install one that allows you to track and maintain enquiries from customers.
4. Security and Reliability
Another benefit of Shopify is the security and reliability it offers. Its strong security system and reliable hosting makes it appealing to many online retailers. Security is essential for an online business because it deals with confidential personal and financial information of the customers.
Similarly, it must always be available online. Both these features are taken care of with this hosted solution that takes care of upgrades and maintenance.
5. Excellent Loading Speed
Being a globally hosted solution, Shopify has a reliable infrastructure along with optimized hardware and software. This gives the platform a super-fast loading speed and the e-commerce made on it load in a matter of seconds.
6. Powerful Marketing Tools
As a complete platform, Shopify has the marketing edge too. It was built for marketing – especially for startups looking to keep costs down and spread the word fast.
The basic version offers SEO features along with advanced e-commerce analytics. In addition to these, it offers more marketing tools such as custom gift cards, discount coupons, store statistics, targeted email marketing, and much more.
7. Mobile Responsiveness
Mobile responsiveness is the key to success of an e-commerce store because the number of mobile shoppers is increasing by the day. A mobile friendly site increases customer experience and will eventually increase your sales. Therefore, having a mobile responsive site will make your online business future proof.
The Shopify themes are mobile responsive, which means that it can be used to avail mobile-optimized stores. It also keeps updating to the new requirements of website responsiveness. There are even free iPhone and Android apps that can be used to manage the store.
8. Outstanding Customer Support
One of the major things that make Shopify a choice for many is its customer support. By choosing this e-commerce platform online sellers can avail reliable, round-the-clock customer support. Shopify experts are available 24/7 via email, live chat, or phone to resolve any queries and keep the store running flawlessly at all times.
9. Easy Payment
A big challenge for online retailer is to integrate a secure and reliable payment gateway. The payment service you have should allow buyers to pay using different payment options. Shopify makes it simple for the store owners to set up the payment gateway.
The platform supports the Stripe payment option, payment option, which allows you and your customers to make transactions without incurring any fees. You also benefit from their lower credit card fees and also the fact that you do not need a merchant account to enjoy Stripe services.
If your customers do not have credit cards, it is possible for them to use other means such as PayPal to pay for the goods they buy from your online store. This makes it possible for you to offer flexibility to your customers.
10. SEO Friendly
Once your store is set up, it is important to make it search engine friendly. SEO is important for ensuring the webstore is easily accessible by shoppers searching for your products.
Shopify improves the ability to design landing pages for the campaigns, which is a big distinguishing factor from other E-commerce platforms. It also supports SEO parameters like custom title tags and meta tags.
Frequently Asked Questions
1. Is Shopify the best E-commerce platform?
Shopify is one of the most recommended E-commerce platform on the market today. It has features present to help people build their own, flexible, scalable online selling store with hundreds of remarkable built-in features, and tons of apps. Store owners can sell products directly on website, and across numerous marketplaces and social channels.
2. How does Shopify store work?
Shopify is a cloud-based, software as a service online selling solution. A monthly fee provides access to the admin panel where store data can be entered like adding of products, and process orders. In addition, you’ll be able to select from a rich collection of free and paid design templates.
3. Is Shopify safe to order from?
Shopify is a secure and one of the most recommended E-commerce platforms in the world. The security features it holds are incredible and to question its security standard is not appropriate. Shopify is the probably safest E-commerce platform to start your business by almost every measure.
4. Do big companies use Shopify?
Since its launch in the year 2004, Shopify has made its mark as the world’s top-rated E-commerce platform. It provides solutions to start-ups and business enterprises to ease the process of running an online store of any size. Renowned brands have trusted Shopify store to sell their products online.
5. What companies use Shopify?
The companies who use Shopify are:
- Budweiser
- Bulletproof
- Sunday Somewhere
- WaterAid
- New York Times Shop
- The Economist
- Leesa Mattress
- Penguin Books
6. What is Shopify Plus?
Shopify isn’t limited to small and medium businesses. With the Shopify Plus enterprise-level and fast-growing merchants can build a fully hosted, and SaaS E-commerce platform at a relatively low cost. Store merchants enjoy unlimited sales and visitors. The Shopify Plus platform helps any enterprise to build effective solutions with features, comprising:
- Unlimited bandwidth
- 99.99% uptime
- Up to 10,000 checkouts per minute
- Unlimited transactions
- 4 million hits per second
- 40+ migration tools
- Level 1 PCI DSS compliant
Conclusion
With such amazing features, Shopify deservingly emerges as one of the best choices for e-commerce store development. The Shopify platform is optimized for online selling, with baked in support and best practices for SEO, social media marketing, conversion tracking and secure, PCI compliant payment processing.
When starting an online shop, Shopify is the best solution. If you are not making any profit from your online store, you can always cancel the subscription and close your shop. This flexibility allows you to try out different models and ideas.
Want your own Shopify website? Get in touch today!