26 Jan
Every business owner wants to increase pageviews on their website as it is a key part of content marketing. It boosts your SEO, helps you engage with your audience, and gets more eyes on high-converting pages.
Let’s have a look at strategies for increasing pageviews on your website. Also, the best tools you can use to put these tips into action.
What are pageviews and why do they matter?
A pageview is a request to load a single HTML file of an Internet site. In other words pageviews are a common tracking metric that tell you how many times a page’s HTML file was requested for viewing. This could be from someone clicking a link to a specific page or by refreshing their browser.
Pageviews are unique from the number of users or sessions on your site. That’s because 1 user can have multiple sessions, each of which can have multiple pageviews.
For example, you could have 1 user visit your site twice in the same week. That equals 1 user and 2 sessions. But in each session, the user visits 3 pages on your site. Now you have 1 user, 2 sessions, and 6 pageviews total. This is important to keep in mind because many marketers confuse the general metric “pageviews” as an indicator of traffic.
While it isn’t the most reliable metric to show how many people are visiting your site, it does have a few other benefits, such as:
- Boosting SEO Efforts: Pageviews are a well-known factor in SEO. More pageviews indicate to Google that your site is engaging and strengthens your site’s SEO.
- Building Brand Awareness: The more content each of your users sees, the more involved they’re getting with your brand. Increasing pageviews is an excellent way to boost your brand’s awareness.
- Driving More Leads and Conversions: If you can get more eyes on pages that convert, you’re more likely to get more leads and drive more sales.
Ways to increase pageviews
Here are some tips to increase your pageviews. Let’s have a look at these.
1. Promote Related Articles in a Popup
Create a popup campaign that redirects users to relevant content. Users will land on a page of your site, like a blog post. Then, as they’re reading that page, the popup appears to suggest other existing content.
Since you know that users landed on this page for a reason, then you also know that they’re likely to be interested in the content you’re suggesting.
This is a great way to increase the number of pageviews from each session on your site. And if you redirect users to high-converting pages, then you can also use this to boost sales, too. You can use OptinMonster for this.
2. Yes/Yes Campaigns
You might be aware of the OptinMonster Yes/No campaign. This is a powerful method for increasing conversions on your site. Instead of showing a popup that immediately asks for your user’s name and email address, you present a Yes/No question.
Once they click the Yes option, they’ll be more likely to finish by entering their contact information. A Yes/Yes campaign is similar but can generate more pageviews when done correctly. That’s because, as the name suggests, Yes/Yes campaigns have 2 choices that both redirect to the same page.
Here’s an example of what this would look like:
So we show an offer that gives users a free domain if they click the link. That’s the first Yes option. But sometimes users want a hosting service, and they already have the domain. This means they still need to be redirected to the same page, but for a different purpose.
That means in a Yes/Yes campaign, all roads lead to more pageviews for whichever URL you want to redirect users to.
3. Boost Pageviews With Onsite Retargeting
Marketers don’t personalize the user experience (UX) when it comes to optin campaigns like pop ups, floating bars, and more. New marketers show the same old popups to the same people over and over again. This trains your audience to ignore your campaigns and interact less with your site. But OptinMonster’s Onsite Retargeting allows you to prevent that from happening.
This feature lets you show new campaigns to returning visitors based on how they’ve interacted with your site in the past. That means you can truly personalize your UX to show the right content to the right people and increase pageviews.
4. Run an Online Contest
This is also, one of the greatest methods for increasing pageviews is to run an online contest. If you select the right prize for your target audience, you can entice them to visit more pages on your website.
There are a lot of tools for running online contests, but the best one is Rafflepress. It is an excellent way to engage your audience and increase pageviews. With RafflePress, you can set conditions for users to earn extra “entries” to your contest, including:
- Visiting your social platforms
- Joining a mailing list
- Referring a friend
- Visiting a page on your site
You can have your participants visit different pages on your site to boost their chances of winning the prize. And by doing this you can increase your pageview.
5. Use Push Notifications
Push notifications are small messages that popup on your users’ screen, letting them know about new promotions, deals, or content on your site. In other words, it’s a tiny notification that instantly connects you with your audience. And the best part is that they don’t need to be viewing your website when they get these messages.
To encourage your visitors to come back to your site you can use push notification. As you get more traffic, you’ll also increase your pageviews. The best tool for creating push notifications is PushEngage.
PushEngage makes it easy to increase pageviews with push notifications. You can build custom push notifications to stay connected with your audience, even if you have no coding or tech skills. Also, it is supported by all major browsers, works great across different devices, and is proven to get you more traffic and pageviews.
6. Send Popular Posts to Your Mailing List
Email marketing is the best way to communicate directly with your audience. As your list grows, your potential for increasing pageviews grows, too. That’s because you can recommend popular posts to your email list to drive more people to your site.
To know which of your posts are popular or which ones convert the best, you should be using an analytics tool like MonsterInsights. It is the best Google Analytics plugin for increasing pageviews if your site is built with WordPress.
MonsterInsights integrates with Google Analytics, Google Search Console, and much more. This gives you tons of data to optimize your marketing strategy. And that includes getting more pageviews too.
7. Leverage FOMO With Social Proof Notifications
FOMO (“fear of missing out”) is one of the most powerful tools in marketing. The fact that your readers and consumers hate missing out on great content or new deals. So if you can show users that other people are actively checking out different pages on your site, you can increase pageviews.
The best way to do that is with social proof notifications. Social proof notifications are small messages that show how people are interacting with your website. To create social proof notifications TrustPulse is amazing to choose.
TrustPulse is the best social proof software on the market for increasing pageviews on your site. By showing when customers have made a purchase, left you a review, or signed up for your mailing list, you can encourage other people on your site to take a similar action.
Conclusion
Increasing pageviews can seem like a complicated task but you can improve web pageviews by following the tips and strategies mentioned above. Moreover you can also use the tools that can help you boost your pageviews.
Take what you’ve learned in this blog post and put it into action and you should start seeing an improvement in pageviews but also in overall conversion rates. In doing so, there’s a good chance that your website, and your conversion rates, will be better off because of your efforts.