22 Jan
A well-constructed Thank you page is an excellent way to reinforce that your customer made a smart decision in going with you.
Your Thank You page can serve many purposes, from delivering a lead magnet and increasing website engagement to confirming a purchase and serving upsells.
It can help you at every stage of the sales funnel, from pulling leads deeper in, converting new and retaining existing customers, to even creating loyal customers and brand advocates. Just make sure that your Thank You page fits the original landing page offer and the buyer’s journey.
What is a Thank you page?
A Thank You page is a page on your site where users are redirected to right after they complete a goal on your website. In other words, when users say “YES” to your website offer and become a lead or bought from you, they’ll be automatically redirected to your Thank You page.
The core intention is to show your appreciation and confirm that the user completed an action. However, the purpose of your Thank You page should go well beyond that. A Thank You page is a goldmine that can help win over new and retain existing customers, increase sales, and spark viral growth with more engagement.
Why you need a Thank you page
You need a Thank You page to move users that already said “YES” and expressed interest deeper into your sales funnel. When a person reaches your Thank You page, you get them hooked! So reel them in.
Leverage this downhill momentum to nurture leads, make additional sales or, at the very least, squeeze some extra engagement. If your conversion is a sale on your e-comm site, use a Thank You page to increase the order value or build customer retention.
Don’t make the mistake of thinking a purchase is the end of your funnel. You can still turn each person into a loyal customer and increase their lifetime value. If your offer isn’t a sale, use your Thank You page to push users further along the buyer’s journey towards becoming paying customers.
Your Thank You page can be the bridge towards building trust and a strong relationship until (and beyond) the final purchase.
Lastly, a Thank You page can make it so much easier to set up conversion tracking, be it using Google Analytics, Google Ads or any other platform. You can thank me later for that one.
3 essential elements of a perfect Thank you page
A perfect Thank You page consists of three essential elements:
- Confirmation message
- Call to action
- Clear instructions on how to proceed
1. Confirmation
A confirmation message serves the primary purpose of your Thank you page, which is to verify that the user successfully completed an action (goal) on your site. This can be something like “thank you for subscribing” in the case where a user signs up for your newsletter. Or “thank you for your order” when a shopper completes a purchase from your e-commerce site.
Your confirmation message should be as explicit as possible in describing what just happened. Even if it means spelling out the action. A simple “thank you” shows your appreciation and confirms the action. But don’t stop there and leave users hanging. Kick things up a notch with a call to action.
2. Call to action
Include a call to action (CTA) to tell users what to do next. Without a clear CTA, users will be baffled at how you expect them to proceed and will most likely just leave your site.
No CTA > No further engagement > Bounce
Make sure to create a flow where one goal conversion leads to another, as a part of users’ journey through your site and your sales funnel. The CTA on your Thank you page will depend on:
- What action led them to this Thank You page
- The current sales funnel stage
- What is your goal; which logical step you want them to complete next
Keep in mind that you can offer multiple options on your Thank You page (unlike a landing page). Just make sure your main CTA, the one with the highest value, is prominent and easy to spot.
3. Instructions on what to do next
Clear instructions on your Thank You page will set further expectations and how you want users to proceed. With a bit of text, you should explain exactly what users need to do next. Of course, first, make sure you actually provide the value you promised and let users know how to get it.
Your instructions don’t need to be super detailed or long. Just make sure they’re precise and easy to follow. That way, users won’t have trouble carrying on and more of them will convert.
Best practices for creating an effective Thank you page
Here are several best practices to keep in mind when putting together your Thank You page.
1. Cover the basics
One of the maximum essential matters your Thank You web page desires to do is reassure clients they made the proper preference shopping for you. You can try this via means of recapping the order and laying out clean expectations from shipping, to transport times, to how the product will suit their desires and remedy their problems. For your Thank you page, you want to:
- Be clear that their order was received.
- Let customers know how long it’s going to take for them to get their package. (You can even break this process down from warehouse to delivery.)
- Give them an opportunity to print a copy of their receipt or order on the page.
- Encourage them to talk about their purchase online via social media.
- Showcase reviews and testimonials from satisfied customers.
This will help relieve the effects of buyer’s remorse, a common phenomenon among consumers that involves feeling regret right after making a purchase.
2. Provide helpful content
The Thank You web page is a splendid vicinity to factor clients on your academic content. Consider linking on your weblog posts or publications on a way to use precise products, in addition to any academic films you could have produced.
You can also link to your FAQ section to educate consumers on your company and order processes. This should help cut back on emails and phone calls to customer service, too. Educating customers will help you strengthen the relationship you have with them, improve customer loyalty and allow you to generate more revenue from your existing base.
3. Request feedback
It’s essential to gather customer feedback. In fact, 42% of consumers surveyed stated they’d be happy to pay more for a product if it meant that they’d have a better customer experience.
The Thank you page is one of the best places to collect customer feedback. After all, the customers who land on your Thank You page have gone through your brand’s entire shopping experience and they likely have pointers.
When gathering feedback, you’ll want to find out if there was something that made the shopping experience complicated or frustrating, as well as ask any other questions you find relevant. Here are a few examples:
- How did you learn about our brand?
- Did you encounter any difficulties during the checkout process?
- Do you have any suggestions on how we could improve the overall shopping experience?
Remember to keep your questions short and easy to answer. Decide on a few key areas you’d like to learn more about and avoid overwhelming your customers.
4. Collect email subscribers
Consider using your Thank You page to ask customers to subscribe to your newsletter so they can receive your brand’s latest updates. You can incentivize them to sign up if you provide them with access to benefits, such as exclusive discounts or sales. If you already have email marketing in place, you can create a campaign specifically for this list of subscribers.
5. Offer a discount
Many shoppers reported making unplanned purchases as a result of finding a discount. Offering a discount on your Thank you page is a great way to entice customers to make another purchase, improve your repeat purchase rate and increase your customers’ lifetime value.
If you want to make your discount offer even more effective, put an expiration date on it to create a sense of urgency and fear of missing out.
6. Point customers to your social media pages
The Thank you page is an excellent place to promote your social media pages. This can help you generate more followers and keep your customers up to date with the latest updates from your brand.
Having customers follow you on social media is also a form of micro commitment that improves the relationship you have with them and makes them feel closer to your brand and everything it represents.
Another great way to take advantage of the Thank you page for social media purposes is to encourage customers to share their purchase with their friends and followers. You can incentivize customers to do so by offering them free samples or a discount. This will get your brand in front of more people and increase the chances of generating more sales.
Remember to make it as easy as possible for customers to share their purchase. In most cases, it shouldn’t take them more than two clicks to publish the post to their social media page.
7. Ask for referrals
Ecommerce businesses generate an average of $155,000 in yearly revenue from referral marketing. Additionally, this type of marketing is highly trusted across generations.
You can reap the benefits of referral marketing yourself by using the Thank you page to ask customers to refer your brand to their friends and family. Make sure to offer some form of incentive to maximize the chances of getting customers to refer people to your business. Common referral marketing incentives include:
- Freebies: Rewarding customers with free products in exchange for generating referrals is a cost-effective way to incentivize them to refer their friends to your business.
- Store credit: If you can’t afford to offer freebies, you can always opt for rewarding customers with store credit. That way, you’ll ensure customers keep spending with your business.
- Discounts: Offering discounts is another way you can get customers to put in the effort to send referrals your way.
You’ll also want to make it as easy as possible for customers to refer others to your business. If the referral process is too time-consuming or overly complicated, no type of incentive will be able to convince customers to go through with it.
8. Implement a post-purchase upsell or cross-sell
Possibly the best way to use your Thank You page is to try to get the customer to make another order. You can do this by displaying post-purchase upsell or cross-sell offers. These types of offers perform well on the Thank you page because they’re displayed to shoppers who’ve shown interest in your products and brand. You can:
- Display related or previously viewed products, or
- Showcase your best-selling products.
Since these customers have already made a purchase, you likely have their billing and shipping information stored, making it a lot easier for them to buy from you again.
9. A/B test your Thank you page
While the best practices we’ve listed above are a great starting point for improving your Thank you page, you should still perform continuous A/B testing to ensure your Thank you page is optimized for maximum performance. You’ll want to test the following elements of your Thank you page:
- Headline: A lot of people will simply read the headline of your Thank You page and skip the rest. That’s why you need to craft a headline that will grab their attention and make them want to read the rest of the page.
- Page copy: Use this space to get your main point across and guide customers to your CTA.
- CTA: Try to use active, time-sensitive language in the CTA. Test out different variations of your CTA to see which one performs better.
- Discount: If you’re offering customers a discount on the Thank You page, you’ll want to test out how different types of discounts affect customers’ actions.
Conclusion
A fully optimized thank you page holds real potential to drive conversions. Knowing how to create the perfect thank you page design goes a long way. You don’t necessarily need to offer a beautiful thank you, but it is integral that you use this page to drive value for your customer and your website.
Just let them know ‘thank you, you are awesome’ and go from there. Build a relationship with your customers and encourage them to stay in it for the long run. And if you ever need any thank you page examples, all you have to do is bookmark this blog.