04 Jan
When we talk about increasing e-commerce revenue, it’s important to discuss essential E-mail marketing tips to increase Shopify sales.
One of the fastest and easiest way to earn more money online is not to waste resources for finding new customers when you can sell your to you existing customers.
Now the question is how can you do this? By using email marketing.
E-mail marketing is the most easiest and effective way to develop and maintain existing customer’s relationship. An effective marketing strategy helps you to communicate with your customer new products, events, blog content, features, promotions or even a general ‘Thank You’ email.
What is E-mail marketing ?
E-mail is a digital market channel which is an important tool in ecommerce. It’s used for sending transactional, promotional, and lifecycle messages.
Email marketing is the practice of sending marketing messages to current customers via email in order to sell, educate, or build loyalty.
Choose an E-mail service providers
It is the main step to start with e-mail marketing. Choose you E-mail provider which fits your needs perfectly like: pricing, e-mail templates etc. There are many robust E-mail marketing tools to choose from.
Some of them are Klaviyo, Conversio, Jilt, and Omnisend email marketing tools that integrate with Shopify. You can see a full list of top e-mail marketing tools at Shopify App Store.
Here are essential E-mail marketing tips to increase Shopify sales:
1. List
First thing you have to do once you are done with your website launch is to start building you e-mail list. It’s fundamental to have a good e-mail list because with contacts you can’t target your audience. Moreover e-mail marketing not only saves many but generate sales too.
Now you people must be thinking How to build you mailing list? Here is the answer!
The most basic way is to save customer’s information. When they purchase some product they should be added to the email segment. Make sure your segment is working properly and the correct customer data is being saved so your customer receives appropriate content.
Remember : Never send a discount code to the customer on their first purchase. Chances are they will ask you to refund them the difference from their most recent purchase. Yet you can send a thank you mail.
Furthermore, the second greatest way is to create a pop-up saying “Join mailing list” which appears when people visits your website. You can also add a discount code in exchange to add their e-mail address.
Moreover, for those who have a blog sections that generates traffics, make sure to create a section that allow people to join your mailing list for latest blog update.
2. Seasonal
The best time to run an e-mail campaign is during seasonal days, such as Christmas, January sales, Valentine’s Day, Mother’s/Father’s Day, Easter sale, Summer sale, Black Friday, Cyber Monday etc.
Whereas, promotional mails always turns out in increased engagements and more sales. Make sure to have discounts on the products related to the seasonal period.
3. Consistency
There is no one size to fit in all approaches. However the rule is “More Email = More Sales” but still you need to try different formats to check which works for you. Don’t just leave your e-mail campaign to run by themselves, it is something that needs to be optimized once in a month.
As a minimum you should be targeting one e-mail in a month because too many e-mail can be irritating for a customer. Weekly e-mails can be ok if you are updating blogs or for businesses that provide a service that customers use on a daily basis (i.e. Shopify)
In addition E-mails should be in a very friendly tone and well crafted. Much of your effort is required in writing the subject line than the body of e-mail because after reading the subject line the person decides whether to open the e-mail or leave it. Therefore, your subject should immediately grab the attention of your customer (e.g. sending Shopify users some of Shopify’s latest feature or app updates is valuable information.)
One more important thing to keep in mind, most of the people now check their mails on their mobile phone. So make sure your e-mail is mobile and desktop competitive. There is one thing that you need to do immediately is including a clear call-to-action (CTA) direct your audience to where you want them to go next.
Moreover, another thing that’s essential is the “Unsubscribe Button” which is just a click away. It’s safe until people aren’t clicking it. This shows that people likes what you send.
4. Segments
It’s possible that every mail you send is not for every single customer. Therefore it’s important to break down your customers into small segments using specific categories to send relevant content.
This can reduce your un-subscribers and avoid being reported as spam. Each and every mail campaign should be based on its relevance. Good examples of audience segments are gender, age, location, and purchase history.
5. Abandons
Research shows 60-70 % shopping carts are abandoned which means people who add items to their online cart but don’t quite make it to check out. These customers are ready to go they just need a push, or maybe they got distracted with something else and forget to finish their order.
Furthermore, make sure to generate an e-mail immediate to let them know there shopping cart items are saved are ready for them. You can also offer a discount as further incentive. An email reminder has much more chance of purchase.
6. Analytics
Furthermore, there is plenty of data available when running e-mail marketing, the main thing is to find the relevant data. And how to optimize your campaign to increase sales.
E-mail marketing tools provide complete analytics that shows was actually working for you. If you are not sure what to look for, here is a list:
- How many people opened your email?
- What type of email content is converting into sales?
- The customers that have purchased via email, what is their location?
- What links got the most clicks?
- Did your customer read the email on their mobile or desktop?
- How many sales did you get overall from the email campaign?
- How many people unsubscribed?
- Did people click more links at the top of the email than at the bottom?
Researching on these points will help you a lot on increasing your sale.
7. A/B Testing
A/B Testing is also one form of marketing analytics. It lets you send high-performing emails by testing specific messaging, design, and calls to action with a smaller segment of subscribers first.
Moreover, setting up basic A/B testing will help to conclude which type of e-mail your customers are responding to. You will be amazed at the difference it will make to your overall marketing strategy.
8. Branding
E-mail marketing is an amazing way to provide your customers with great content and increase your brand awareness.
Mix up your e-mails by sending up-coming features, tips and tricks to navigate, or thank you mail. It is therefore important so your customer don’t relate all your e-mails to sales and promotions. This will boost your brands positive image.
Get in touch for more advice on email marketing.