Easy E-Commerce Lead Generation Tips To Explode Your Site

Easy E-Commerce Lead Generation Tips To Explode Your Site

Here are some easy E-Commerce lead generation tips to explode your site.

Lead generation tools can help you a great deal in the process. Make sure to test each element on your website, constantly monitor user behavior, run tests, and make changes accordingly.

The competition is fierce and that’s why you need to make sure your leads don’t stray away or get the chance to compare.

These tips are easy to implement so you can start earning revenue fast. Ready to check them out? Jump to the E-Commerce lead generation tip you’d like to use first.

1. Set Up An Email List
2. Design an Optin For Your Email List
3. Create a Lead Magnet
4. Use Exit Intent
5. Offer a Discount
6. Make a Time-Sensitive Offer
7. Optimize Your CTAs For Ecommerce Lead Generation
8. Offer a Free Trial
9. Use SEO to Help Leads Find You
10. Use Gated Content
11. Show Different Campaigns to Returning Visitors
12. Nurture Ecommerce Leads With Live Chat
13. Optimize Your Site For Mobile Conversions
14. Generate Leads With Guest Blogging
15. Turn Social Followers Into Leads

Before we get into the strategies for generating E-Commerce leads, let’s discuss what a lead is, and who is your lead? If you already know this, feel free to skip ahead to the first tip.

What is Lead?

In E-Commerce terminology, a lead is someone who is interested in your products and services and shows that interest by the actions they take on your site. For example, E-Commerce website leads might:

• Sign up for your email list
• Show interest in your lead magnet
• Grab an offer that’s targeted to potential leads
• Take a free trial or view your demo

Who Are Your Leads?

First, figure out who you want to attract as customers and define customer avatars. This will make your potential leads real to you because customer avatars include:

• Age and gender
• Education and income
• Challenges and pain points
• Information sources

The second part of lead generation for E-Commerce is to figure out where your ideal customers hang out online. That’ll help you target your marketing.

To get started, log in to Google Analytics and go to Acquisition » Overview and you’ll see a chart with the top ways your visitors find your site.

Once you know where your customers are coming from, you’ll know where to focus your efforts to generate leads that convert.

1. Set up an E-mail list

E-Commerce lead generation is setting an email list. Email marketing is one of the effective way to communicate.

Email marketing stats shows that people still do read mails. Therefore, It can be a great way to keep leads coming in.

Mailchimp can be a good email provider to start with. Because it is free for up to 2,000 subscribers and 12,000 emails a month.

Moreover if the list is bigger than consider Constant Contact, which is one of the top email marketing service provider.

2. Design an Optin For Your Email List

Once you have your account setup the next step is to get more subscribers. You can use any email service provider, but if you use OptinMonster you can:

• Easily design forms to match your company’s branding with drag and drop marketing campaign builder.
• Benefit from smart targeting so you get results by always showing the right campaign to the right person on the right device at the right time.
• Use our themes to make your new subscribers happy with instant delivery of a download or coupon.

3. Create Lead Magnet

A campaign where there’s a payoff for your customer that’s even more effective than a simple email signup campaign.

Payoff means lead magnet. It is an exchange you give to customer for an email address. A lead magnet can be a guide a, checklist showing customers how to get more from what you offer.

The best lead magnets are simple and easy to understand and solve a problem for the reader.

4. Use Exit Intent

One of the reason for missing the leads is failing to get the attention of visitors planning to leave the site. And one of the best ways to achieve that is with OptinMonster’s exit-intent technology.

Our customers have had amazing results with exit-intent® campaigns.

• OptimizeMyAirBnB grew its email list 650%
• SnackNation gets 1200 targeted new leads each week
• Ryan Robinson increased subscribers by 500%

To use exit-intent, follow our instructions for creating your first campaign. Then go to Display Rules and add the condition If exit detected.

5. Offer a discount

Everyone loves discounts and coupons. 71% of people say they’ll decide to buy based on a coupon. Therefore, if you offer some discount or coupons as incentive for subscribing to your list, most people are going to be interested.

With OptinMonster you can do it easily. When you are done with setting up your marketing campaign, you can deliver the coupon through success theme, or can send it by email.

Go to Success in the OptinMonster campaign builder to enable this feature.

You can also redirect them to a page where they can apply the coupon immediately.

6. Make a time sensitive offer

This can make your coupon or discount even more appealing. Using urgency and the fear of missing out (FOMO) as E-Commerce lead generation strategies is practically guaranteed to pay off.

Urgency and FOMO both can be used with OptinMonster Countdown timer feature. Christmas Lite Show used OptinMonster’s holiday theme, which has a built-in timer, to get names and emails from 16.9% of abandoning visitors.

7. Optimize Your CTAs for Ecommerce Lead Generation

CTA is one of the most important part of any marketing campaign. Good calls to action:

• Make the benefits of taking action clear
• Use action words
• Use urgency or scarcity

Good lead generation CTA could need visitors to:

• Get Access Now!
• Try Our Free Demo
• Give Me the Free Ebook

8. Offer a free trial

Offering a free trail is another eCommerce lead generation tip if you’re selling a SaaS product.

According to research, 62% of companies get 10% of their business from free trials. And 16% of companies get 50% of their business or more. So free trial marketing definitely works. To generate leads with free trial marketing, you’ll need to:

• Make sure that your landing page is trustworthy
• Make the signup process simple, reducing the amount of information you ask for
• Focus your marketing on 20% of signups who are really interested in your service

OptinMonster can be used to promote your free trail. Make your OptinMonster campaign into a MonsterLink so you can share it anywhere, or embed it in your navigation menu.

Go to Display Rules and set the condition if visitor clicked MonsterLink, and grab the link code.

9. Use SEO to Help Leads Find You

SEO is the most important part of the lead generation. Optimizing your content correctly means more people will visit your site.

Here are some ways to do so:

• Find the right search terms – ones that people use when they’re thinking about buying
• Use keywords to optimize your site, in your page titles, descriptions, and content
• Make your content shareable so you can attract leads from social media
• Build inbound links via guest blogging, expert interviews, and other marketing techniques to increase the authority of your site

10. Use Gated Content

Gating your content is an effective eCommerce lead generation strategy.

What do we mean by content gating? Making content less accessible until visitors opt-in. This works well for webinars and educational videos, as well as reports, checklists, and cheat sheets. And you can even use it with popular blog posts.

OptinMonster makes it easy to gate content with our content locker feature. Once you create a campaign, go to the optin settings and choose a blocking method. You can choose from Obfuscation (blurring the content) or remove it entirely.

11. Show Different Campaigns to Returning Visitors

Making the same offers again n again can be a big turn off because many visitors will come back to your site couple of times before they decide to get in touch.

Therefore, it’s important to offer something new and change whenever people visit.

You can do this with cookie detection. Expat.com uses cookies to target campaigns to logged-in users based on what they were looking at. The company gets 30,000 new members monthly this way.

To use this on your own site, create a campaign, and then go to Display Rules » Who should see the campaign? » Visitors who are new vs. returning. Set your campaign to show to returning visitors.

12. Nurture E-Commerce Leads With Live Chat

Live chat helps you nurture ecommerce lead. In fact, live chat’s also a powerful tool for winning sales. Kissmetrics recorded a 38% increase in conversions for a company using live chat.

When you use live chat software, you’ll be able to figure out what info visitors really want. Then you can tweak your copy to make it more appealing and convert visitors into leads.

13. Optimize Your Site For Mobile Conversions

Now a days almost every single person is using mobile to research products, services, and companies.

Google research shows a 35% increase in mobile searches for product reviews. There’s also an 80% increase in mobile searches for the “best” products and services. This an indication that people are thinking about buying while using their smartphones or tablets.

Hence it’s necessary to ensure that your website should be user friendly. So visitors can find what they want fast. You can use OptinMonster to create popup and floating bar campaigns for mobile users.

14. Generate Leads with Guest Blogging

Without a doubt there are plenty of way use content marketing effectively. Guest blogging is one them.

This gives you access to a new audience, where you can show your expertise, and build inbound links from qualified leads. To guest blog effectively, you need to:

• Find sites visited by the people you want to target
• Create stellar content
• Use a CTA in your author bio to entice visitors to your site
• Deliver what you promise when they arrive

15. Turn your social followers into leads

The people who are already following you on social platform means they are already interested in what you offers. Advertising helps you to get more audience.

You can target social ads specifically to the audience interests you most want to attract. For example, fashion retailers can create different ads for men’s and women’s fashion, and for different age groups and products.

Facebook makes it easy to create social ads. It’ll tell you when a particular post is doing well, and suggest you boost it.

Then you can choose your audience, your duration, and your budget. After a short approval process, your ad is live.

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