01 Mar
The Shopify thank you page is an opportunity to express a connection with your customer and tee up additional sales. If you have never cared much about it, it is time for a change.
Well, your thank you page is one of the most important pages in your sales funnel. And by a few simple tweaks, you’ll be able to build better customer relationships, increase your retention rate and boost your average order value.
Moreover, A Shopify thank you page is an excellent way for you to show appreciation if your customers have already made a purchase. However, the page should be designed in such a way that it can encourage customers to make future purchases.
What is a Shopify thank you page?
Shopify thank you page is the page that appears after a customer has completed an order. It is also known as the order confirmation page. On the default Shopify thank you page, customers can view an order summary and keep an eye on shipping updates. While this is all great, the order confirmation page remains one of the most underrated pages in ecommerce.
What are the objectives of the Shopify thank you page?
The main objective of this page is to provide customers with information on their order status and get them back on the site. You can also include a link to your return policy. Moreover, you can also use your thank you page like a product page or landing page to promote your products, cross-sell and eventually increase the average order value. The thank-you page should typically be short and clear; it should also include your brand’s logo.
Why do you need a thank you page?
Most people ignore the importance of thank you pages, but in ecommerce, it is vital. In ecommerce, when the customers convert, they will land on your thank you page. If they convert once, they will likely convert again in the future.
You have your converted customers; you have the opportunity to sell them more or promote your new products and other customers’ testimonials to increase the future conversion rates. Don’t forget you have a 100% open rate for thank-you pages. Shopify thank you pages are the hidden treasures for your ecommerce business.
Why should you optimize your Shopify thank you page?
There are a number of reasons why you should optimize your Shopify thank you page. But here are some reasons that are sure to convince you!
1. Getting new customers is expensive
With the number of online stores increasing by the day, it is hard to reach your target audience. You’re not just struggling for the limelight, but also battling the competition of who offers the best discount. So in the end, you’re spending on ads to improve your brand awareness, then spending on trying to acquire customers and so on. Simply put, getting new customers has become all too expensive
2. Repeat customers make bigger purchases
A shopper who has just completed a purchase on your store has shown trust in your brand and the products you offer. As compared to new shoppers, these customers are more likely to check out other products, deals, and sales in your store. All they need is a little timely push in that direction.
3. Repeat sales increase revenue
When you optimize your Shopify thank you page, you’re selling more to an existing customer. This way you’re also reducing the amount you have to spend on acquiring new customers. With repeat sales costing much less than ‘trying’ to bag a new one, your store gets to generate more revenue.
Why you need to customize your Shopify Thankyou page
When it comes to revenue, your product pages and landing pages really want to take credit. There’s no denying their importance. But the humble thank-you page is rarely given the credit it’s due (despite its power).
Seriously, your thankyou page is like that kid on your sports team who never boasted but then came out of nowhere to win you the championship. There are four reasons for this:
1. It’s a psychologically-proven conversion power-house
In ecommerce, this means every time you get a customer to convert; they’re much more likely to convert again in the future. When a customer hits your thank-you page, they’ve just converted to your store. That means they’re unusually likely to agree to whatever request you ask of them and convert again, be it a cross-sell, a social share, or a post-purchase survey.
2. 100% open rate
Most ecommerce merchants have a post-purchase email funnel that presents targeted offers to customers. But over the last three years, email open rates have been declining. Instead of fighting tooth and nail to get your open rates from 25% to 26%, why not just present your post-purchase offers directly on your thank-you page?
Think about it; virtually every customer will see it. And what’s more, often, customers will see it multiple times (on average 2.6 times) as they return for shipping updates. As the old saying goes: more impressions = more conversions.
3. Thank you page offers don’t distract customers
Upsells and cross-sells are fantastic. But introducing them too early can make customers confused or feel like you’re trying to fleece them. Moving these offers to your Shopify thank-you page keeps your buyer’s journey uncluttered and reduces the risk of losing the sale before the deal is done.
4. Massive ROI, Minimum Effort
Generating more revenue usually involves hours of planning, buckets of testing, complex schemes, and bags of capital. But customizing your Shopify thank you page doesn’t require any of that malarkey because your thank you page already exists. It’s just not being put to work. All it takes is a dash of know-how plus the right tools, and you’re good to go. With that in mind, let’s roll-up our sleeves and dig in.
What makes for a good thank you page & how to make yours great
A thank you page is a great way to reinforce your brand and encourage customer loyalty. It can be the difference between a one-time sale or returning customers. So how are you going to use your thank you page?
1. Use cross-selling techniques
One of the most neglected parts of eCommerce is cross-selling. It seems like it would be so easy to take advantage of, but so many companies still don’t have a solid plan for this. Cross-selling is a marketing strategy that involves selling customers additional products or services related to the one they just purchased. It can be an effective way for retailers to increase their sales and reach.
How can you take advantage of cross-selling on your Shopify thank you page?
- You can offer discounts to tempt shoppers to buy from you again and show them your discounted products on your Shopify thank you page.
- You can use popups on your thank you page, which are highly effective tactics to grab customers’ attention.
2. Engage with your customers on social media
When it comes to customer engagement, most businesses choose email. And while email is a powerful tool, the truth is that people are getting fewer and fewer of them due to spam filters. I have some good news for you on that matter. You can use your Shopify thank you page to keep them engaged with your brand. Share your social media accounts on your order confirmation page with a compelling message. They just bought from your brand. They can also be lifetime customers!
Don’t forget Shopify is a great ecommerce platform, but it’s also a marketing tool. There are many ways to leverage your order confirmation and thank you pages, which can help you continue to reach out and engage with customers in the future. You have to remember that when people place an order on your site, they are not only buying something from you; they’re investing in your brand.
3. Engage with your customers via linking
When a customer buys something from your business, you have the opportunity to thank them for their purchase and engage them further by linking to relevant blog posts, announcements, videos, etc., on your website. The blog post can be about company news or an informative article that will help make the customer’s experience with your brand more enjoyable. You also may want to consider linking back to your Shopify store. For example, you can add a header on your thank you page, directing them to your store. Of course, they would think they are missing other essential items and products and/or discounts.
4. Post-purchase surveys
What do you do after the customer buys your product? Unfortunately, most businesses don’t know that they should be doing anything. They’re so focused on getting the sale, and they forget to ask for feedback once the sale has been made. This is a huge missed opportunity!
Post-purchase surveys are a great way to get feedback from customers. It provides a valuable insight into how your customer perceives the product. By asking simple questions such as if they could find what they were looking for and how easy it was to navigate the website, you can gain valuable information about your site’s usability and design.
5. A/B test your thank you page
The thank-you page is the first page your buyer sees once they have completed a purchase. While it may seem like an afterthought, this page can make or break customers’ impressions of your brand. A/B testing your thank you pages allows you to see which lead generation and sale strategies to work best for your business.
Ways to optimize the Shopify thank you page
Here are some amazing ways to optimize your Shopify Thankyou page.
1. Include a video to talk to customers
When a customer reaches the thank you page, all they’re expecting to see are order details. Surprise them with an embedded video that ‘talks’ to them. You can use the video to inform them about your shipping process, your subscription plans, upcoming product launches or a big sale that is right around the corner.
2. Promote a time-sensitive offer with a popup
The shopper has just completed a purchase. Right after checking the order details, this customer is bound to exit your site. Instead of just letting them walk away, why not use their intent to leave the site to promote something that holds them back for a few more minutes?
Using a popup, grab the customer’s attention and offer a time-sensitive discount. The sense of urgency and the fear of missing out on a good deal will have your customers making more purchases before they leave.
3. Take the opportunity to upsell your products
A typical Shopify thank you page is boring. All it consists of is the bill and the order details for the customer’s preference. You’re also sending the same information to the customer on email and text message. So why not do something more on the last page of your checkout?
You already know this customer’s preference and their spending power. Use that data to upsell products from other ranges.
4. Incentivize their next purchase
What’s the one thing that takes you back to a brick and mortar brand store? The loyalty points or the discount you’re going to get due to the previous purchase. Applying the same consumer psychology, you can incentivize the customer to make another purchase. Offer a discount that they can avail on the next purchase on your Shopify thank you page. But make sure you’re creating a sense of urgency around availing it – leaving too big a room for the shopper to come back, might result in you losing them!
5. Get connected on social media
Social media is one of the most effective platforms to keep customers engaged with your brand. But getting these customers to follow you on social media can be challenging. But when you nudge an existing customer to follow you, they’re more likely to convert.
You can use the Shopify thank you page to nudge the customer to connect with you on Facebook or Instagram. You can also incentivize the act and encourage them to share your brand or their purchase on their accounts. Later, you can use this new ‘connect’ to retarget them with ads promoting other product ranges.
6. Learn more about your customer
You’ve already tracked the products they have been browsing and noted those that they purchased. Now before they leave, try and get more information that doesn’t get recorded so easily. Take, for instance, their birth date or who they made the purchase for – themselves, a family member or a friend.
Using that data, you can set up automated marketing campaigns to re-engage and convert the shoppers. For example, sending them an exclusive discount code on their birthday.
7. Share order tracking information
Online shoppers seek instant gratification. The best way to appeal to these customers is to keep them abreast of their order progress. Use your Shopify thank you page to share order tracking information, keeping them up-to-date with the status. While they get to estimate when to receive the order, you get a chance to promote more products to them.
Methods to edit the Shopify thank you page
Shopify provides a Thank You page but doesn’t allow users to edit it easily. However, with the benefits that a customized Thank you page can bring, it’s certainly worth it to try and get around this barrier to add more sections to this page. Here are 2 methods to edit and customize a Shopify Thank You page:
1. Using a third-party app is the much easier way, but most of these apps are paid only:
- ReConvert post-purchase upsell: ReConvert app helps you to customize your thank you page easily & fully with a drag & drop interface.
- Thank You Page Customizer: It allows you to choose from a variety of different widgets to easily and quickly customize your Thank You page.
- Thank You Page Upsell: With this app, you can add products directly on your thank you page with the WYSIWYG editor and sell more. It helps you increase store revenue and profits after your sale.
- Video on Checkout: This app will let you add a video on both the checkout page and the Thank you page.
- EasyClip: Post Checkout Videos: It helps you to add a video on the checkout page (include Thank you page)
- Post Purchase Upselly: Post Purchase Upselly helps you to add up-selling products on the Thank you page.
2. Alternatively, you can add code to customize your own advanced Shopify Thank You page
By taking advantage of the additional scripts box on the Checkout settings page, you can add text boxes, images, buttons, etc. But be careful, this method requires technical knowledge on your part.
- Step 1: From the Shopify store’s Dashboard, go to Settings > Checkout.
- Step 2: scroll down until you see the additional scripts box.
- Step 3: you can start adding new sections for your checkout and thank you pages by adding code into this box (example below). You may also add other elements using this format, such as
for images and buttons, they will be displayed below the main content.
Conclusion
A thank you page is an afterthought for some ecommerce stores. Many store owners will use the default settings provided by the Shopify platform and neglect to create their customized thank you page. But a well-designed thank you page can significantly impact customer satisfaction & average order value
Don’t let your Shopify thank you page go waste, Use it as an opportunity to turn shoppers who already trust you into repeat sales.