X P E R T E R I A

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attention span
Designing a website with a decreasing attention span

You have less time to hook visitors into staying on your website and interacting with your content. From the moment they access your homepage, it’s a matter of seconds before they decide whether they stick around or move on. Overcoming

conversion focused
What is conversion focused website design

Conversion focused website design is one that gets your website visitors to engage with you by responding to your calls to action. For most firms, an ideal conversion means that person books a consultation with your firm or fills out

types of website
What are the different types of websites

When you’re starting a new website, you might find yourself wondering what the different options are and what type of website is right for you. Basically, the kind of site that you choose depends on what your goals are and

landing pages
Landing page design tips that get results

Landing pages are also known as “lead capture pages”. It helps businesses create effective marketing strategies to promote products and services. A landing page is an important part of the design development process and aims to entice visitors and drive

website
Most essential parts of a website

A website is composed of essential parts that help engage users to navigate and learn more about the products and services of the company. In order to make these basic parts extraordinary, we have listed the design trends for each

cookie retargeting
What is cookie retargeting?

We mainly speak about how cookies can be used for retargeting with paid advertisements. But another way cookie retargeting can increase conversions is with your campaigns (like popups, floating bars, fullscreen welcome mats, and more). When people visit your site,

new website
How to successfully launch a new website and refresh your brand

Launching your new website can be very exciting. You’re about to unveil a new look for your brand. It’s important, therefore, to have everything in place to ensure a successful launch. There are several common mistakes that developers and business

website development
Tools to facilitate website development

Website development tools help the developers to work with a variety of technologies. They help the developers in creating a responsive design. Website development is all about evolving and stepping up the game you are currently very proficient in. These

Complete Website Redesign Checklist

Every website owner should periodically revisit their website’s design to look for opportunities to improve. Taking on a website redesign project requires a commitment in time and money, which makes it easy to find excuses not to do it. But