X P E R T E R I A

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seo content
SEO content creation complete guide

Without SEO your content may be lost somewhere on page 50 of the search results; and we all know traffic on those pages is less than satisfactory. Creating content not only helps your leads get to know your business, but

chrome extension
Some best chrome extensions for work

The best Google Chrome extensions can make your experience with the most popular web browser even better. After all, Chrome already offers swift performance, a clean interface and easy syncing with mobile devices. But good extensions can offer even more.

online retail
Things that will shape online retail

We can see massive growth in online retail,  influencer marketing, and even advancements in augmented reality shopping experiences. With every passing year, it not only continues to grow, but also continues to amaze us with the developments in technology and

vertical market
What is a vertical market – A complete guide

A vertical market, also referred to as a “business vertical” is a term used to describe a specific industry or market that focuses on a particular niche.  Vertical markets are a great way to expand your business. Going after more

email segmentation
What is Email Segmentation & How Does It Work?

If you don’t do email segmentation, you currently have one big list of emails. And an email’s effectiveness comes down to being sent to the right people. Also, If you do email segmentation, you could have dozens of lists of

Google index
What is indexing in regards to Google?

The indexing of your content by Google is determined by system algorithms that take into account user demand and quality checks. You can influence the Google indexing process by how you manage the discovery of your content, which relies on

search intent
What is search intent and why is it important for SEO?

Search Intent is also known as User Intent, the main goal a user has when typing a query into a search engine. The term search intent is used to describe the purpose of an online search. It’s the reason why

SEM
What is SEM? Your guide to search engine marketing

Search engine marketing is about gaining visibility on search engines when users search for terms that relate to your business. For most companies, ranking highly in search results isn’t luck, it’s a result of solid effort in one or both

PPC
Tips on how to rock a small PPC budget

PPC advertising has proven to be a reliable and profitable channel for tons of B2B, B2C, nonprofits, and other companies seeking quick, quality traffic and conversions. The budget of a PPC campaign can play an important role in its performance.