General

Website speed is what matters the most. As a slow website kills conversions and impacts search rankings. Google stated that it is important to consider website speed when determining search rankings. Optimize your website speed. Once you get to know

When starting your online business, one of the biggest decisions you’ll make is choosing an ecommerce platform that will ensure scalable, long-term growth. Ecommerce platforms are how business owners of all shapes and sizes carve out a place for themselves

A/B testing is an effective way to improve your site’s user experience and it has the ability to convert visitors to customers. While changes made to your site may impact your user’s behavior, they are also seen by search engine

Marketing through PPC proves to be the fast track solution for any business to gain effective and efficient branding. Applying the techniques of PPC can help you achieve marketing goals, other than just profits. A solid PPC strategy is the

Google Analytics is an important web analytics tool from Google used in digital marketing. Many digital marketers and website owners use it to track and measure the performance of their websites. There are a lot of Google Analytics features that

When trying to structure a website, there’s been a long-standing debate over the use of subfolders compared to subdomains, and which one is better for SEO, Does it actually make a difference? If a blog is hosted on a subdomain,

SEO competitor analysis also known as competitive analysis works as a powerful research strategy in helping you to rank higher, get more traffic, and earn more conversions. There are many ways to do a competitive analysis for SEO, but the

There are millions of pages on the web, but none are more important to digital marketers than search engine results pages, or SERPs.  A SERP is simply the results page users see when they type a query into Google or

Website development tools help the developers to work with a variety of technologies. They help the developers in creating a responsive design. Website development is all about evolving and stepping up the game you are currently very proficient in. These