General

Most of the website owners think site search as an extra added feature. They don’t care about the little bar and magnifying glass in the corner of the page. But it actually matters a lot. Site search is an integral

Digital marketing can be a powerful way to grow a business, but it’s also an additional skill that is not practiced by all freelancers.  Freelancers have to work for their clients, but they also want their work to get promoted.

Copywriting is one of the most important marketing tools. Good copy is all about generating the right emotions to entice a potential customer to buy from you. Your copy helps people form an opinion about your brand. Therefore, it is

Social media provides targeting capability, as well as reach and scale at a lower cost than almost all other marketing channels. If you’re considering getting your business onto social media. However, it’s important to consider which platforms are right for

We mainly speak about how cookies can be used for retargeting with paid advertisements. But another way cookie retargeting can increase conversions is with your campaigns (like popups, floating bars, fullscreen welcome mats, and more). When people visit your site,

When it comes to search engine optimization (SEO), site architecture is foundational. It’s one of those things you really want to get right the first time around. Website structure is how your site is organized and webpages interlinked. Having a

Your online store makes or breaks your business’s success. A few bad reviews can drop down your sales whereas some good reviews can increase sales. Monitoring what people say about you online will help you maintain a good reputation. Monitoring

Content marketing is a strategy. It’s a plan for how you’re going to use the content you create to market your company’s product or service. Furthermore, content marketing also provides additional benefits in that it supports other digital marketing channels.

Before starting, it’s important to understand the difference between an SEO expert and an SEO professional. An SEO expert is someone that knows how SEO works and how to apply SEO to increase the rankings of a website in Search