X P E R T E R I A

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headless CMS
What is a headless CMS and what does it mean for SEO?

Headless CMS architecture separates back-end content functions (like creation, management, and storage) from front-end functions (like presentation and delivery). A headless CMS guarantees nothing, but allows you to do anything. In theory, this means potentially perfect SEO. Also, it has

site crawler
What is a site crawler? How does it work?

Search engines are the gateway of easy-access information, but site crawler, their little-known sidekicks, play a crucial role in rounding up online content.  Google’s site crawlers are a vital component of the SEO ranking process. If you want your website

snippet
Data-backed insights on featured snippet optimization

Google has always been pretty vague about the details about getting a featured snippet. This was the case when they were First introduced in addition to SEO efforts, making a business considered a cherry is still largely true.  Reveal highlights

Shopify SEO
Important SEO tips for Shopify ecommerce platform

Shopify is a popular ecommerce platform known for its ease-of-use and plug-and-play capabilities. Unfortunately, like most popular ecommerce platforms, Shopify is not explicitly designed for SEO, so there are some drawbacks and headaches involved with optimizing a Shopify store for

content development
Steps to successful content development

You might have many skills, but each type of writing requires different approaches and strategies. Content development is not as simple as sitting down and putting words on a page. Rather, it’s a series of steps that allow you to

customers
How to ask a customers why they canceled the order

Win back the customers who have decided to cancel their plan. Use survey tools to reach out to win them back before they’re gone. There are many ways to approach this, but a simple thing you can do in the

ecommerce automation
Complete guide to ecommerce automation

Your ecommerce website operates 24/7 with no breaks in between. It must be up and running and able to accept orders at all times. Since it’s not practical for a business to have staff managing the ecommerce store around the

Shopify Plus
Shopify Plus’ Design Restrictions, Debunked

Shopify Plus is the ecommerce platform for growing online stores and brands. It is a hosted platform customized, staffed, and priced for big brands that are good for enterprise applications. Whereas Shopify Plus is a smaller and less complicated store.

branding
Some popular types of branding

Branding isn’t one-size-fits-all; the most effective strategies are highly personalized to the companies, groups and creators using them. That’s because it’s all about personality. A brand is basically a company’s personality; branding is the steps a company takes to express