X P E R T E R I A

Loading

ecommerce website maintenance
The ultimate guide to ecommerce website maintenance

A website is the main part of any brand, including those with a physical presence. With the rapid rise of online shopping, your site is a place for sales and marketing, engagement, and brand awareness. It’s not enough for a

type of email
Types of emails you need to be sending to your email list

Emails are still the most profitable channel to market your brand.  While collecting emails and encouraging website visitors to opt in to your list is a major process that requires a lot of time and effort to perfect, the end

product description
Ways to improve product description in your online store

A product description explains what a product is and why it’s worth purchasing. The purpose of a product description is to supply customers with important information about the features and benefits of the product so they’re compelled to buy. Once

Shopify plus
What is an ERP, PIM, WMS and OMS and how do they work with Shopify?

Do you know how do ERP, PIM, WMS and OMS work with Shopify? Businesses are complicated. No matter what product or service you provide, you’ve got a lot to keep track of your Shopify store, and that’s before you even

traffic drop
What to do if the traffic on your blog is decreasing?

When you’ve put time and effort into building an audience and developing consistent traffic, this sudden decrease can be frustrating at the very least. If you’re making an income off your blog it’s even worse, putting financial stress on your

google ad
How to advertise on Google step-by-step guide

Google Ads is a powerful platform, especially for small businesses. If you know the cost and margin of your product then Google Ads is a no-brainer. If you’re a small business and just getting into PPC advertising then you’re likely

search equatity
Is Google moving towards greater search equity?

Search equity is a good thing. It allows for your average business owner to compete on the SERP without being impeded by a lack of SEO-knowledge. What would happen if instead of having to jump through hoops to rank your

traffic
How to diagnose your traffic drop

So your website traffic is dropping? There are many times many things that can cause a loss in organic traffic, and finding the culprit can range from super simple to insanely complex. Potential customers look to a business’s website for

Shopify unite
Highlights from Shopify Unite 2021

Shopify unite introduced the biggest set of infrastructure investments in Shopify’s history. It’s opening up brand new opportunities for small business owners to sell in even more unique and customized ways. Moreover, Shopify is always on the top to make