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secure online store

Make your online store more secure

Keeping your online store secure is an important factor when shopping online. Protecting your e-commerce business is not a simple task. Every business should put in extra effort to make their sites, information stores, and data as secure as possible.

Advanced google search operators you need to know

Google search operators are special characters and commands that have the capability to deliver powerful insights to inform your content strategy, SEO audits, and more. Many tools help you with research opportunities. These could be specialty tools for finding backlinks,

visual media

How visual content can give a boost to your SEO and how to take advantage

Visual content is the new trend nowadays. In the early days of the internet, creating bulky, all-text articles was considered good enough. But now, it takes more than just words to make a good impression on website visitors and search

website speed

Silent killers that affect your website speed

Website speed is what matters the most. As a slow website kills conversions and impacts search rankings. Google stated that it is important to consider website speed when determining search rankings. Optimize your website speed. Once you get to know

ecommerce

What’s the best ecommerce platform for your business

When starting your online business, one of the biggest decisions you’ll make is choosing an ecommerce platform that will ensure scalable, long-term growth. Ecommerce platforms are how business owners of all shapes and sizes carve out a place for themselves

SEO A/B testing complete guide

A/B testing is an effective way to improve your site’s user experience and it has the ability to convert visitors to customers. While changes made to your site may impact your user’s behavior, they are also seen by search engine

A guide to develop a PPC strategy

Marketing through PPC proves to be the fast track solution for any business to gain effective and efficient branding. Applying the techniques of PPC can help you achieve marketing goals, other than just profits. A solid PPC strategy is the

Google Analytics

Seven underrated Google Analytics features that boost performance

Google Analytics is an important web analytics tool from Google used in digital marketing. Many digital marketers and website owners use it to track and measure the performance of their websites. There are a lot of Google Analytics features that

subdomians

Subdomains vs Subfolders: Which Is Better for SEO & Why?

When trying to structure a website, there’s been a long-standing debate over the use of subfolders compared to subdomains, and which one is better for SEO, Does it actually make a difference? If a blog is hosted on a subdomain,