Best tools to monitor your online reputation

Your online store makes or breaks your business’s success. A few bad reviews can drop down your sales whereas some good reviews can increase sales. Monitoring what people say about you online will help you maintain a good reputation.

Monitoring all those reviews and mentions of your business across the web is something you can’t go without these days. Luckily, there are a lot of different tools you can use to keep an eye on things. It can be hard to choose one, though, so we’ve picked out some of the top choices for you.

1. Google Alerts

Google Alerts is a content change detection and notification service, offered by the search engine company Google. It’s a free tool for marketers and SEO professionals. You simply have to enter your company name the same way you’d enter terms in your niche you want to get alerts for.

You’ll get email notifications of your mentions based on your preferences: as they happen, at least once a day, and at most once a week. Additionally, Google Alerts is simple, free to use, and is pretty good and highlighting relevant conversations. You can create an alert by following these steps:

1. Go to Google Alerts.
2. In the box at the top, enter a topic you want to follow.
3. To change your settings, click Show options. You can change:

• How often you get notifications
• The types of sites you’ll see
• Your language
• The part of the world you want info from
• How many results you want to see
• What accounts get the alert

4. Click Create Alert. You’ll get emails whenever we find matching search results.

2. Social Mention

Another online reputation management tool is social mention. As one of the top web and social media monitoring tools, Mentions does a great job as an online reputation management software tracking company mentioned across social media and websites.

Mentions has also a separate tool to monitor and analyze online reputation management – The Brand Grader. Moreover, it monitors more than 80 social media sites including Facebook, Twitter, and YouTube. The results also display the following information to help you measure, monitor, and improve your brand’s reputation:

• Strength. This refers to the likelihood that your brand is discussed on social media.
• Sentiments. This is the ratio of positive mentions to negative mentions.
• Passion. This is the likelihood that people talking about your brand will do so repeatedly.
• Reach. Refers to the number of unique authors who write about or mention your brand.

Mention is a great tool for companies that see a fair amount of activity on social media. It can be especially helpful if you get a lot of people reaching out for support on your social channels, as it can keep those organized and help your whole team with organizing and responding to them. Some of the key features are:

• Robust social media monitoring
• Reply to mentions right in your dashboard
• Can work with your whole team

3. SEMrush

SEMrush allows you to monitor online mentions, including sentiment scores and resource authority. It allows limited use for free, but it’s part of the whole SEMrush package. Some things this tool allows you to do include:

• Find mentions without backlinks.
• Spot industry influencers.
• Measure your estimated reach.
• Track referral traffic from mentions.
• Identify mention sentiment.
• Analyze mentioning resource authority.

4. SentiOne

SentiOne helps you to pay attention to what your customers or others generally are saying about your brand. You get access not only to real-time data but historical data, too. Also, you can track mentions of your brand, social profiles, or other keywords. SentiOne scours thousands of web sources to find mentions of your brand.

To avoid information overload, you can easily filter the number of keywords you’re tracking. They also provide data visualizations and aggregations to help make the information easier to manage. You can filter results into positive or negative mentions, where the latter can help you act quickly to avert crisis where necessary.

5. Reputology

Reputology is one of the most popular tools for monitoring and managing your online reputation. It’s an all-in-one tool that will monitor your reviews on all of today’s top review sites.

The great thing about it is that it strongly relies on location which is something of huge value for business operating locally. With Reputology, you can monitor each shop location separately, to compare reviews for each. If the Main Street location consistently receives 5-star ratings, while the High Street location only gets 3-stars, you’ll need to drill down on these reviews to see what’s causing such a difference.

Furthermore, Reputology helps you quickly deal with negative reviews by converting them into customer service tickets. It delivers all these reviews in one place, and even lets you respond to them from within the platform. Some of the amazing key features are:

• Automated email notifications for new reviews
• Dashboard of helpful metrics
• Workflow tool for review follow-up

6. ReviewPush

This online review management software helps businesses with multiple locations to monitor social media and popular review sites (e.g., Facebook, Yelp, Google, Yellowpages, Foursquare). Not only do you get all reviews from any site in one dashboard, but when you set up email alerts you can respond to any review, positive or negative, directly from your inbox.

You can also see the review sites on the web or in your industry where your business is not yet listed.Then, ReviewPush ranks your stores’ review performance online so you can easily see which store should improve its product or service delivery. Multi-level reporting gives you reports from the corporate, regional, or store level.

7. Chatmeter

Chatmeter was designed to help companies collect and analyze customer feedback and improve the customer experience for multi-location brands and agencies. It notifies you via email of any reviews found on over 20 local search and review sites.

In addition, you’ll get notifications when there’s new content about your brand.

Chatmeter enables you to spy on your local competitors to see how you stack up against them and what you can learn from their activities. Their widget allows you to share reviews from external sites on your website and store’s pages.

And, when you create a new profile on a listings’ site, your profiles on other listings sites are automatically updated with any current information. They also give you a useful brand visibility score, to check your brand’s online presence against its biggest local competitors.

8. RankRanger

Rank Ranger is the SEO and marketing software as a service (SaaS) platform designed for agencies, and affordable to any size digital marketing firm or in-house professional. It is a commonly used SEO tool but has a robust reputation manager, as well. This tool allows you to check the search engine results for negative or slanderous content, as well as monitoring SERP changes and how your work on reputation management impacts your visibility. Rank ranger features are:

• Google Analytics Integration
• Keyword Rank Tracking
• Keyword Research Tools
• Link Analytics
• Link Management
• Localization Automation
• Mobile Keywords
• Partner Management
• Rank Tracking
• Backlink Management
• Broken Link Discovery
• Campaign Management
• Competitive Analysis

9. Reputation Health

If you have a medical practice, or you offer SEO and other online marketing services to medical practices, you may need Reputation Health. It offers reputation management and online review monitoring for physicians.

This tool also monitors 23 review sites related to the medical practice including DrScore, HealthGrades, UcompareHealthcare, and Vitals. Reputation Health collects online mentions and practice reviews and sends you email alerts. Quality metrics in medical practices are always important, but this kind of reputation monitoring can make sure you stay ahead of any issues.

10. Meltwater

Meltwater is a software as a service solution and the world’s first online media monitoring company. It offers the largest global media database, so you can see all mentions in the news media, too. If you’re keen on knowing who’s talking about your competitors or where they’re getting features, or how many mentions they’re getting daily, weekly, or monthly in comparison to yours, you can track that via Meltwater.

While you can see reports and analytics in your Meltwater dashboard, you can also transform these reports into presentations directly from the dashboard to share them with internal teams.

11. HootSuite

It is a social media management platform. The system’s user interface takes the form of a dashboard, and supports social network integrations for Twitter, Facebook, Instagram, LinkedIn and YouTube. With just one platform users are able to do the simple stuff like curate cool content and schedule posts all the way up to managing team members and measuring ROI.

HootSuite allows you to manage security, automate compliance, and mitigate digital risk across all your digital channels with content scheduling and a workflow with approvals. You can spot, track, and analyze sentiment trends, even building social intelligence into your strategy.

12. BuzzSumo

BuzzSumo is a cloud-based platform that helps you discover the best engagement, content and outreach opportunities across social and search. Discover new keywords, trending stories, customer questions and content success, all while monitoring what’s most important to your brand.

Moreover, BuzzSumo allows users to keep an eye on coverage, monitor their competitors, and respond to industry news. It lets you find influencers in your industry that you actually may be able to approach. It’s simple. Just search for a topic of interest, and Buzzsumo shows you the top influencers in that niche. Also, it includes their social media profile and website, so you can reach out with ease.

Summary

Though you can manually perform searches for your brand’s name on search engines or social media sites, but you’ll likely find a handful of results at best. Whereas, the tools above will help you more easily and efficiently monitor your online reputation. You can choose one that works best for your brand.