When it comes to marketing, newsletter or email marketing are some of the most successful campaigns that you can have. There are numerous studies that have shown that for all digital pathways, newsletters/email marketing offers the highest ROI. For every $1 you spend on newsletters, you’re likely to get back $38. But to get the best email marketing results, you’re going to need to have one of the best Shopify newsletter apps.
Newsletters keep your customers interested in your brand and encourage them to return to your site more often. Fortunately, there are plenty of Shopify newsletter apps that help you make your email marketing campaigns successful.
What can Shopify newsletter apps do for my website?
There are many different aspects to getting good results with newsletters. The first is to continuously build a great mailing list. This includes adding lots of new subscribers to your mailing list all the time. You should make sure that you’re always increasing the mailing list. Never buy a mailing list, this is illegal in most territories.
You can add subscribers through popup forms, gamification, subscription forms and other elements. Some Shopify newsletter apps allow you to have subscription tools on your website.
Other apps help you by having the tools you need to send emails to contacts on your list. This can be very effective, as it allows you to keep working on your site for easier processing. However, you often have to be very good at email design to get the best results.
Finally, there are those apps that can connect your store to another third-party app like Constant Contact, MailChimp or another service. Therefore, there is a mixture of different types of Shopify newsletter apps available on this list for you to look at.
Building your newsletter subscriber list
To start your newsletter marketing journey, you’ll first need to build an email list. And if you already have one, you can use this app to grow your subscriber base.
1. OptinMonster
It is the number one and most powerful lead generation tool for Shopify. With OptinMonster, you can turn your simple email signup form into stunning popups, floating bars, scroll boxes, inline forms, and slide-ins. And when you give your visitors an irresistible offer that adds value, they’ll be happy to share their email address and become a subscriber.
Moreover, It comes with 50+ beautiful templates and 9 campaign types so you can set up high-converting campaigns in minutes. Plus, the drag and drop builder makes it easy to customize your campaigns to suit your site’s theme and your brand.
Also it has specially designed targeting features for Shopify. That way, you can trigger your campaign based on user activity or interests, such as ‘cart contains’, ‘number of items in cart’, and ‘product targeting’.
Standout Features
- 50+ ready to use templates to set up high-converting campaigns in minutes
- 9 campaigns types including popups, floating bars, inline forms, and gamified wheels
- Drag and drop builder to customize campaigns
- Powerful targeting features like Exit-Intent® and InactivitySensor™
- A/B testing to see what engages your audience and performs better
- Valuable analytics and reports that give you actionable insights
- Integrates with all popular email marketing services like Constant Contact and Mailchimp
- 24/7 best in class support
Pricing
Starts at $9 per month with 14 days no-risk money-back guarantee.
2. Newsletters by promo.ai
You can create stunning newsletters with this newsletter by promo.ai. Instead of spending hours putting together your next newsletter, choose one of our email templates and let Promo do it in just minutes.
Moreover, Newsletters by Promo.ai generates stunning weekly or monthly newsletters at the click of a button. We automatically import your Shopify products, latest articles and most recent news and insert them into a beautifully designed newsletter ready for you to send.
Standout features
- Customize designs with an easy-to-use template editor
- Download and export newsletters to email service providers
- Add your own global branding and style to all newsletters
- Manage unsubscribers and check for spam before sending your newsletter
Pricing
Free plan available. Paid plans start at just $5 per month.
3. Catalog maker
You can create a B2B catalog with 45+ templates available. It is a fully customizable drag & drop editor. Also, to use a catalog maker no design skills are required. It can increase the conversion by allowing customers to place orders immediately in the catalog.
Additionally, You can then share these catalogs in your newsletters so customers can shop from their inbox. This is one of the most attractive ways of getting customers to come back to your store. Also, you can create invoices, receipts, product recommendations, and even thank-you notes.
Standout Features
- DIY catalog maker
- Omnichannel distribution to share your catalog in emails, website, and social media
- Download PDF catalog for printing
Pricing
Paid plans start at $25/month.
4. Relevon
Relevon helps you automate your newsletter designs in minutes. It uses your customer data to showcase the products your subscriber base is most likely to buy. Also, it then automatically creates newsletters for you so you can spend less time designing them.
Standout Features
- Set up recurring schedules for daily and monthly newsletters
- Customize the email template
- Use customer insights from behavior tracking
- Built-in customer segmentation for repeat, VIP, and churn customers
Pricing
Paid plans start at $9 per month.
5. Constant contact
Constant Contact is the most popular email marketing service that offers direct integration with Shopify. It’s super simple to set up and you can start sending newsletters, surveys, events, and other email campaigns right away.
What we really love about Constant Contact is that it comes with A.I.-driven tools that make it easy to segment and target your subscriber base. Added to that, it has tons of templates to create newsletters fast. And it’s drag and drop builder makes it easy to customize them. With Constant Contact, you can automate your email campaigns and deliver periodic newsletters to your subscribers.
Standout Features
- Collect and manage email addresses from your website, mobile devices, and social media
- ecommerce automation tools to process data and predict the best outcome
- Customize and personalize newsletters and emails
- Control email delivery time, frequency, and promotional offers
- Segment based on purchase activity, website visits, activity, and gender
- Gain valuable insights with analytics
- Best email deliverability track record
- Fantastic support team provides help over live chat, phone, email, and forums
Pricing
Constant Contact has two pricing plans:
- Email: Starts at $20 per month based on the number of contacts
- Email Plus: Starts at $45 per month based on the number of contacts
6. Sendinblue
Sendinblue is the most intuitive platform for Shopify newsletters. It has a bunch of sales and marketing tools that you can use to grow your online store. It comes with a user-friendly dashboard that makes it easy to create and send newsletters in Shopify. You can add custom signup forms on your site to grow your contact list.
It also lets you create dedicated landing pages for each of your campaigns. So when a subscriber clicks on a link in your newsletter, they’ll be directed to your high-converting landing page.
Standout Features
- Easily sync unlimited contacts and orders
- Create automated email campaigns
- Send responsive newsletters
- Good sender reputation for better email deliverability
- Powerful drag and drop builder
- Fast and really helpful email support
Pricing
Sendinblue has a free plan that lets you add unlimited contacts and send up to 300 emails per day. The paid plans are as follows:
- Lite: $25 per month for up to 10,000 emails per day
- Premium: $65 per month for up to 20,000 emails per day
- Enterprise: Contact Sendinblue for a custom volume of emails
7. Drip
Drip is a popular marketing platform that’s easy to connect to Shopify to send newsletters. It gives you insights to see how people interact with your brand, so you can segment your audience and tailor your messages.
What stands out about Drip is that it recommends audience segments for better results. Plus, you can use A/B testing to determine what works better so you can get higher open and click rates for your emails.
Standout Features
- Personalized newsletter campaigns
- Capture and convert website traffic with customizable forms
- Organized data to build better strategies
- Automate based on subscriber behavior
- Pre-built workflows to set up campaigns and automated sequences
Pricing
Drip has a free 14-day trial. Paid plans start at $19 per month.
8. Klaviyo
Klaviyo is a leading eCommerce platform and one of the best Shopify apps you can use for your newsletter campaigns. It gives you valuable eCommerce data to tailor emails and newsletters that your customers will like. It has tons of targeting options for new customers and returning customers.
Added to that, Klaviyo integrates with other Shopify apps like OptinMonster. So you can create custom Klaviyo popups to get more subscribers for your newsletter.
Standout Features
- Automate your welcome series, abandoned cart, and other email campaigns
- Prebuilt forms to get more signups
- Templates to craft your newsletters
Pricing
Klaviyo is free for up to 250 subscribers. Paid plans start at $20 per month.
9. Littledata
Littledata lets you track the success of your newsletter campaigns. It gives you valuable and actionable insights into your store and your customers’ preferences.
You can also see which products and articles are performing well and use this data to tailor your newsletters. That way, you can get maximum returns from your email campaigns.
Standout Features
- Google Tag Manager (GTM) enabled to track campaigns
- Works with Google Analytics and other connected reporting tools
- Accurate data in easy to read reports
Pricing
Starts at $29 per month
10. Shopify back in stock
It is another great app to add to your Shopify newsletter app kit. Shopify back in stock lets customers sign up for your email subscriptions so that they can be notified when a product is back in stock.
That means along with your regular newsletters, you can send automated email notifications to bring back customers who were interested in your ‘out of stock’ products.
This app is easy to install and use. It also helps you understand which products are most popular so you can tailor your newsletters to promote these products and engage with your audience better.
Standout Features
- Simple installation in less than 30 seconds
- ‘Email me when available’ button will immediately appear on all relevant product pages
- Notify customers via email and SMS
- Measure demand for out of stock products
Pricing
There’s a free plan available. The pro version starts at $19 per month.
11. Yotpo
Yotpo is one of the best Shopify apps to increase sales and conversions on your site. It works by helping you get more product reviews, site reviews, and ratings. You can use this app to send out automated email newsletters requesting reviews and photos from customers.
It then lets you showcase these reviews and photos on your website and social media platforms. It’s easy to set up and you can even import existing reviews from other platforms. You can moderate all reviews received, and can also use Yotpo to get social media traffic to your store.
Standout Features
- Send out requests for customer reviews and ratings
- Showcase these reviews and photos on your website and social media platforms
- Add coupons to incentivize customers to leave a review
- Integrate with your Shopify Store in a single click
Pricing
Yotpo is free, but if you want additional features such as user-generated photos, rich snippets, and more, pricing starts at $19 per month.
12. Referral candy
Referral Candy is one of the best Shopify apps to give your customers incentives to refer their friends. It integrates with many popular email service providers so you can send out referral programs in your newsletter campaigns.
You can create separate campaigns to target those who have already signed up for your referral program and those who haven’t. That way, you can send out targeted email content and calls to action to get the best results from your email marketing strategy.
The Referral Candy system also includes automatic reward delivery and referral reminders. You can set up the program, choose the referral reward, and it will run on auto-pilot paying those who successfully refer people. You’ll also get access to a dashboard where you can track and manage your referrals.
Standout Features
- Incredibly fast setup
- Easily embed referral links in emails and newsletters
- Customize your emails using the Theme Editor
- Track referrals and sales
- Add rewards your customers will love
Pricing
This app starts at $49 per month.
Conclusion
Newsletters have existed as marketing tools since the days before the internet. And there’s a reason for that: they work. The tools and services may have evolved with the times but at their core, newsletters offer a unique way to engage with your customers and create a report that will drive repeat business and increase sales.
These days, there are many Shopify tools to help you build and grow your mailing list, send out emails, and target your messaging to specific customers and client types. Shopify email newsletter apps have made all the difference. Play around with the different options and see which one works best for you. But whatever you do, don’t overlook the newsletter as a marketing tool.