17 Dec
Creativity is necessary in ecommerce. If you want to achieve success with your competitors you need to find creative marketing techniques that will attract new customers. This is necessary for success in ecommerce.
Furthermore, you will have to create a unique e-commerce website. There are some services that customers might find amazing and unique in e-commerce. This is why you should be creative in e-commerce.
Why Creative Is Important in Ecommerce
Your creativity will make you stand out of all the ecommerce stores. Being creative will attract visitors towards your store in such a competitive world.
1. There Are Two Sides To The Ecommerce Coin
A) Data and algorithms, and B) creative
In many digital marketing conversations creativity is not valued. Often the perception is that data and algorithms are the solution to a retailer’s sales and marketing issues. Whereas, the data is only one side of the coin. The other is, creativity, which forms a two way conversation with the person sitting on the other side of the screen, who at times can be forgotten.
2. Creative Analogy A: The Menu
Algorithms on platforms like Instagram is the menu – serving up the options for consumers to select or ignore, depending on their preference. But menu items alone don’t have any sense of desire. There is no taste, smell or visual appeal. The job of the creative is to create the desire.
3. Creative Analogy B: Speed Impressing
Creative only has seconds to impress its audience, which is where the second analogy comes into play. You have a very brief moment to convince someone that you’re the one for them and to hold their interest. However, those few seconds are the high times of a lot of preparation before the moment.
4. Time is our best weapon
Take time to think and prepare where your money is best invested in creativity. That doesn’t mean you should spend weeks, it can be just a few hours especially if we know the brand, and most importantly, their customers well.
5. Plan Ahead
It’s better to plan a content calendar before time. Think about industry events, seasonal dates, new products or ranges you’re launching, and put them all into a calendar. Then start thinking of ideas for your creative and marketing campaigns for upcoming days.
So if you’re launching a new product in October, you can understand that perhaps the first steps need to be happening in April, enabling you to plan out everything you need to do to get ready for the launch. This way you can plan your campaigns in advance so they’re ready to go when you need them.
6. More Effective = More Cost Effective
You will see that following this methodology will be more efficient and effective too. Doing all the work before can save a lot of your time and you can think better for your campaign and how to get on top of all e-commerce stores.
7. New Technology and Ease of Communication is a blessing
Content is the best way to communicate with people. It is often the last thing that brands consider, and when they do it can be rushed and not thought through properly. Most of the platforms have been populated with poor communication. Essentially the menu options mentioned earlier are easily ignored, because the brands themselves don’t consider them important enough to properly consider.
8. It is changing
With time the things are changing. Creative is taking more of a centre stage. A great example is the way Nike used Instagram stories during the Women’s World Cup: every day it featured broadcast level work – ads basically, things that had been thought through in advance.
9. Why Whisper When You Can Shout
Brands should have this approach with their digital communication. When you have something for people and you want people to associate with you, all you have to do is to shout and tell people what you have.
10. Shout Quickly
Convey your point before people swipe or scroll.The challenge for communication has never been the platform itself: the challenge has always been connecting with the person standing and looking for a break in traffic or scrolling through Insta.
The challenge is to produce something good enough to get their attention, something they actually like and want to engage with.
11. You are not buying ad space, you are buying people’s time
When you pay for a sponsored post, you are not paying for a specific space. Instead you’re buying the audience: the people, their time and a tiny space in their mind. Therefore, it’s important to try and understand the audience as much as the algorithm. And ultimately why it’s imperative to create something good, relevant and engaging that they will like.
12. A Joined Approach
Collaborating with the marketing team can also create the menu and ensure our client brands are served up. We can ensure their hard work and skill pays off by engaging the person on the other side of the screen.
Wrap up
Creativity in business is a crucial first step that needs to be prioritized. As an e-commerce entrepreneur success in this field will determine success in your entire business. This means that you need to create your own creative e-commerce and creative marketing techniques that will draw in more customers.