Author: Xperteria

You have less time to hook visitors into staying on your website and interacting with your content. From the moment they access your homepage, it’s a matter of seconds before they decide whether they stick around or move on. Overcoming

The concept of subscriptions isn’t new. The subscription business model has made its presence felt in our everyday lives. There’s a subscription for pretty much every occasion. In fact, if you wanted to, you could easily fill your entire day

A good order management software works behind the scenes to streamline your order process, make it easier to manage your fulfillment, and update your inventory without any input from you.  Not only that, but the most popular platforms blur the

Over-optimization implies that the UX or readability of your website has suffered from your SEO strategy. An over-optimized website is a site that took SEO a step too far. Over-optimization basically involves making too many SEO improvements (especially all at

Omnichannel is a buzz word that’s been around for over five years, but is still often confused with multichannel when it comes to retail. Most retailers are now multichannel, where they sell their products across more than one channel. Very

Data presentation is important as first it builds our credibility, second to set ourselves apart from everyone else who can present complicated graphs/charts/tables, and third allow our leadership teams to understand the singular point we are trying to make so

With the global increase in online shopping, many businesses focus on increasing traffic to their websites. This is both admirable and necessary, but there comes a point when you need to turn your focus from traffic to conversion rates.  After

Customer experience is a top priority to businesses. It’s becoming increasingly complex, spanning multiple channels, assets, and involving multiple departments and business processes across the entire organization. Customer expectations have never been higher; they want more personalization, instant gratification and

Adding structured data to your site is an essential part of technical SEO. It is a standardized format for making data easier for Google to understand. It accomplishes this by providing information about a page and classifying the page’s content.