Author: Xperteria

Marketing automation helps you to identify potential customers, automating the process of nurturing those leads to sales-readiness.  It automates actions that bring prospects to the point where they can be directly approached by the sales team with the aim of

Image optimization is an art that you want to master. From attracting shoppers perusing Google images to reducing site load time, image optimization is an important part of building a successful ecommerce website, since your product photography is a cornerstone

Without SEO your content may be lost somewhere on page 50 of the search results; and we all know traffic on those pages is less than satisfactory. Creating content not only helps your leads get to know your business, but

The best Google Chrome extensions can make your experience with the most popular web browser even better. After all, Chrome already offers swift performance, a clean interface and easy syncing with mobile devices. But good extensions can offer even more.

We can see massive growth in online retail,  influencer marketing, and even advancements in augmented reality shopping experiences. With every passing year, it not only continues to grow, but also continues to amaze us with the developments in technology and

A vertical market, also referred to as a “business vertical” is a term used to describe a specific industry or market that focuses on a particular niche.  Vertical markets are a great way to expand your business. Going after more

If you don’t do email segmentation, you currently have one big list of emails. And an email’s effectiveness comes down to being sent to the right people. Also, If you do email segmentation, you could have dozens of lists of

The indexing of your content by Google is determined by system algorithms that take into account user demand and quality checks. You can influence the Google indexing process by how you manage the discovery of your content, which relies on

Search Intent is also known as User Intent, the main goal a user has when typing a query into a search engine. The term search intent is used to describe the purpose of an online search. It’s the reason why