04 Aug
Shopify and WooCommerce both are amazing platforms. When you’re just getting started, it’s important to choose the right platform so that you’ll get all the features and benefits you need.
WooCommerce and Shopify are both ecommerce platforms, but they are very different in terms of how they operate and what they offer.
What is Shopify?
Shopify is an ecommerce platform that you can use to build your store both online and offline. It is a subscription-based software that allows anyone to set up an online store and sell their products.
Moreover, Shopify gives business owners access to an admin panel where you can enter store data, add products, and process orders. The software is easy to use and comes with an easy learning curve, so you can get your online store up and running quickly.
Shopify is a commerce platform that offers a way to quickly launch your business and start selling to your customers, wherever they are. And if you want to customize your store or even build it from the ground up, the Shopify App Store and our APIs make that easy to do.
What is WooCommerce?
WooCommerce is an open-source e-commerce plugin for WordPress. It is designed for small to large-sized online merchants using WordPress. From physical products and digital downloads to subscriptions, content and even appointments, you can sell anything with WooCommerce.
Moreover, with WooCommerce you can modify and customize anything and everything. Because you have complete control, you can add unlimited products and users, and take unlimited orders.
Also, it has plenty of extensions, plugins, and addons. This means you can customize your online store without any limits to adding features to your ecommerce site.
Shopify vs. WooCommerce
Let’s see how the 2 platforms perform in terms of usability, payment gateways, integrations, addons, and affordability.
1. Ease of Use
When creating an online store, you’ll have multiple things to manage at the same time – product listings, inventory, orders, and more. Which means you’ll want a solution that makes it easy to manage it all through integrations, automations, and smooth workflows.
Ease of use – WooCommerce
To use WooCommerce, you first need to create a WordPress site and then install the WooCommerce plugin. WordPress is easy to use and it comes with tons of free and paid themes to create stunning ecommerce websites.
Then using the WooCommerce plugin, you can create product listings and manage inventory. With WooCommerce, you’ll get full control of your site but this also means you need to manage updates, backups, and security on your own.
Thankfully, there are plenty of free and paid WordPress plugins that can automate these tasks for you. The upside to WooCommerce is that it’s incredibly flexible and can be customized 100% to suit your needs. You can add any feature you want to your site to extend the functionality of your store.
The only thing to keep in mind is that there’s a learning curve. If you’re new to creating websites, you may want to follow tutorials to help you get started.
Ease of Use – Shopify
Shopify is designed for anyone to use without any technical knowledge whatsoever. It’s a fully hosted platform which means you don’t need to buy your own hosting plan or install any software to use it.
You can sign up for an account and set up your store, add products, and manage it all from the front end. This means you only need to point and click to get things done. You also don’t need to worry about security, performance, backups, and compatibility issues.
The drawback here is that you get limited control over what features and functions you can add to your store. You can only design the store with tools by Shopify or the apps available in their app store. For many stores, the collection of themes and addons available in Shopify is more than enough, especially if you’re new to website development.
2. Payment Gateways
If you want to sell products, you’ll need to accept payments online and the best way to do that is through secure payment gateways.
Payment Gateways – WooCommerce
WooCommerce offers PayPal and Stripe payments by default. It also supports all other popular payment service providers through addons. A big plus for WooCommerce is that you have the flexibility to add regional and less popular payment options.
And the best part is you are only charged transaction fees by your payment gateway or your bank. WooCommerce never charges you a percentage fee on your store transactions.
Payment Gateways – Shopify
Shopify has a native payments option that is powered by Stripe. Plus, it supports quite a few third-party payment gateways that include PayPal, Authorize.net, 2Checkout, First Data, and Amazon Payments.
If you choose to use a third-party service, Shopify charges between 0.5% to 2% extra fees on each transaction over and above the payment gateway percentage fee. The charge depends on the plan you choose with Shopify.
3. Addons and Extensions
Addons let you grow your store in different ways through lead generation, SEO, analytics, customer support, and more.
It’s very rare that a store functions solely on the features offered by the native platform. In most cases, site owners rely heavily on addons and third-party tools to improve user experience (UX), market their product, and boost sales.
Addons and Integrations – WooCommerce
WordPress has 50,000+ free and premium plugins that easily integrate with your store. If you want to add a feature to your site, chances are you’ll find an existing plugin that can do it for you. These plugins can help you:
- automate product reviews
- backup and secure your site
- create membership plans
- give you insights into SEO and analytics
- generate relevant content
- integrate more payment solutions
- optimize website speed
And much more. Plus, almost all third-party tools and service providers have their own WordPress plugins to seamlessly integrate with your WooCommerce store. Also, if you don’t find a plugin that does what you want, you can hire a developer to create a unique plugin just for your website. That’s how incredibly flexible WooCommerce is.
Addons and Integrations– Shopify
Shopify has an app store where you can download 3200+ free and paid apps. It also allows you to use the API key of any addon to integrate it with Shopify. These apps help you grow your business, improve your marketing strategy, and boost sales. Some WordPress plugins like OptinMonster also have Shopify apps.
But at the end of the day, most Shopify apps aren’t as extensive, flexible, or affordable as WordPress plugins are. While both platforms give you lots of third-party tools to grow your business, WooCommerce definitely has more options to get started with.
4. Affordability
A big factor that plays a role in choosing between the 2 platforms is your budget. In the initial stages, most store owners may want to set up at low cost and then grow. Let’s take a look at how much an eCommerce store would really cost using Shopify and WooCommerce.
Cost – WooCommerce
WordPress is a free open source platform and WooCommerce is a free WordPress plugin. You won’t need to pay anything to use both platforms. However, there are a few things you’ll need to host a WooCommerce site and that includes a domain name, SSL certificate, and a web hosting account.
Normally, a domain name, an SSL certificate, and web hosting costs $29.99 / month. That can be a bit expensive if you’re just starting out. Thankfully, since WooCommerce is the most popular platform in the world, several hosting companies offer specialized WooCommerce hosting plans that are much cheaper.
Bluehost is the official WordPress and WooCommerce recommended hosting provider. They have a hosting plan designed specifically for WooCommerce sites that’s loaded with freebies.
You can get a hosting plan along with a free domain name and SSL certificate for as low as $12.95 / month. Plus, you’ll get 1 year of basic backups and Office 365 for 30 days for free. It also comes preinstalled with WooCommerce, Jetpack, and a store-front theme.
Cost – Shopify
Shopify has 3 pricing plans for individuals and businesses. The Basic Shopify plan costs $29 per month and is designed for beginners and new businesses. It lets you create a website and blog, host unlimited products, and create 2 staff accounts.
Aside from that, you’ll also get these features:
- Assign 4 inventory locations to retail stores, warehouses, pop-ups, or wherever you store products
- Add discount codes and gift cards
- Sell on online marketplaces and social media
- 24/7 support
You get a free SSL certificate but the transaction fees are high at 2% per transaction. If you opt for the Shopify plan, the transaction fee drops to 1%, but the storefront costs $79 per month.
And on the highest plan Advanced Shopify, you’ll get access to 15 staff accounts, more inventory locations, and website reports, along with a 0.5% transaction fee. It costs a whopping $299 per month.
Best tools to build your online store
1. OptinMonster
OptinMonster is the most powerful lead generation and conversion optimization tool in the world. It works on both WooCommerce and Shopify stores. As a conversion optimization toolkit, OptinMonster helps you streamline your monetization strategy. Here’s how:
- Product sales: Reduce shopping cart abandonment, offer discounts, upsell, downsell, and more…
- Lead generation: Easily create stunning targeted campaigns to skyrocket your email list
- Display ads: Increase your pageviews and help you make more revenue from ads
- Affiliate marketing: Boost affiliate revenue by promoting affiliate products with stunning conversion-optimized campaigns
OptinMonster can help you achieve all this with eye-catching marketing campaigns like popups, floating bars, slide-ins, and more. Plus, it’s drag and drop campaign builder makes it super easy to create beautiful, effective, high-converting optins that are mobile-friendly.
It also offers seamless integrations with all popular email marketing services so you can easily personalize, segment, and target campaigns with excellent results. The best part is that OptinMonster comes with ecommerce-specific targeting rules to show campaigns to the right people at the right time when they’re more likely to be converted into leads and customers.
Highlights
- Easy-to-use drag and drop builder to build a stunning optin campaign without hiring a designer.
- 50+ optin campaign templates that are designed to suit all kinds of marketing goals.
- 6 different optin campaign types including popup, floating bar, slide-ins, inline, fullscreen, and gamified wheels.
- Powerful campaign triggers and targeting rules like Exit-Intent®, referrer detection, location, and timed display.
- Actionable insights and A/B testing to optimize results.
- World-class support including live chat, email ticket submission, YouTube video tutorials, blogs, documentation, and more.
2. TrustPulse
TrustPulse is the best social proof app for both Shopify and WooCommerce. It helps you build trust and confidence in shoppers by displaying real-time user activity on your site.
You can capture sales, sign-ups, registrations, and more to show customers that your site is busy. This helps a new customer see that others love and trust your brand, so they’ll be more likely to do the same.
TrustPulse also creates a sense of FOMO (fear of missing out) on your site so customers will be more encouraged to take action and buy.
Highlights
- Track real-time stats and group activity
- Automated creation of social proof notifications
- Flexible design with advanced targeting rules
- Track social proof campaign performance
3. PushEngage
PushEngage is the best web push notification tool that you can use for both Shopify and WooCommerce. It lets you send browser notifications to update subscribers on sales, price drops, abandoned carts, or even new blog posts.
Highlights
- Triggered and targeted notifications
- Actionable data and insights to grow traffic and sales
- Deep eCommerce integration for online stores
- Scheduled notifications according to visitors timezone
4. SeedProd
SeedProd is the best page builder for WordPress. It lets you create beautiful landing pages and use custom WooCommerce landing page blocks to promote products and increase sales.
Highlights
- Drag and drop builder to add new features
- Built-in email autoresponder
- Search engine optimized
- Prebuilt landing page templates
5. All in one SEO
All in one SEO is the number one search engine optimization and analytics plugin for WordPress. It lets you optimize every page and post of your site for search engines including your product pages and categories.
Highlights
- Easy-to-use dashboard
- Site audit and suggested steps to optimize site
- 1-click process to enable/disable recommended SEO measures
- Technical, Local, and WooCommerce SEO features
6. MonsterInsight
MonsterInsights is the most powerful Google Analytics plugin for WordPress. It lets you track your WooCommerce analytics like transactions and average order value right from your WordPress dashboard.
Highlights
- Connect to Google Analytics in a few clicks
- Easy-to-use to read eCommerce performance report
- Real-time statistics
- Track marketing campaign performance
Conclusion
Now you know the difference between Shopify vs. WooCommerce so you can make decision easily. Also, you have the top tools to grow your business on both platforms. Once you start building your store, you may need more apps depending on what features you want for your site and what processes you want to focus on or automate.