02 Nov
Every online store wants to increase traffic and conversion. But it can still be challenging to decide on which marketing tactics you should try.
Shopify is one of the best e-commerce platforms to host and grow your online store. In fact, when it comes to selling on Shopify, most business owners find that it one of the simplest way to promote and sell products online.
To stay ahead of the growing competition on Shopify, you should know these Shopify tips to sell more on ecommerce.
1. Help your products rank better in Google
This is the most important tip to keep in mind. The page title should contain the keywords that people might search for.
For example a kids clothing shop that sells Pixie Dixie brand boys pajamas might have the Page Title “Forest patterned pajamas” to help you get found in Google though, including the popular brand name and more information would be much better, for example “Pixie Dixie Boys Forest Pajamas in Blue”.
You can sell more when people can easily find your products. Adding keywords in this way is a tried and tested way to help your products rank better in search engines.
2. Add value with a brilliant product description
Product description draws attention of people and helps you build your identity. Also, it helps you to rank better in Google. The description given by the manufacturer should be re-written to make it unique.
Moreover, giving much detail about your products adds value to the product. Create a bullet pointed list which details things like materials, finish, technology, color options and so on. Make sure your page and META title and description is fully optimized.
3. Offer high quality images or videos when displaying products
You should have high quality images available for allyour products, and 360 degree views. Customers want to know exactly what they are buying. Images or demo videos are the only real way to bring your products to life online. The photos you display should have consistent quality and representation across channels as well. They should accurately represent your brand in an appealing way.
4. Create a seasonal collection
Putting together a seasonal collection is an effective way to focus attention, and it will also help you to highlight key products. Create a homepage banner and link it through to a seasonal collection. With Christmas long gone and Valentine’s Day on the horizon, you could put together a selection of products aimed at couples, or even group products around the theme of the color pink, red or heart shapes.
This attracts people and helps them easily find what they are searching for. Most of the times people are not really interested to buy but your seasonal collection or deals can fascinate them and they are enforced to buy.
5. Benefit from buyer intent with stock notifications
Product getting out of stock can be frustrating for a customer. If you’re lucky, they’ll look for an alternative; if you aren’t lucky, they’ll leave your website and source the product somewhere else.
Losing customer can affect your sales. So why not notify them when the product is back in the stock. You can do this by publishing an expected stock arrival date or you can let customers leave their email address, so you can let them know as soon as the item comes back into stock.
6. Implement a Shopify App to take control of basket abandonment
You can apply this strategy effectively. With this you can send customers a notification who abandons an order without completing the payment process. Most of the time people add a product and then forgets to complete the process or they may not be interested in buying it anymore. A reminder email can help them complete the buying process if they forgot.
For this you can add Shopify App to your store to doing this process for you. The apps are simple to use with easy installation and setup.
7. Responsive Shopify store
Nowadays most of the people use mobile more than computers. Hence your website should be mobile friendly so that people can easily open up your store on their phones and order whatever they want to. Responsive store is a key to sell more as people will leave if your store doesn’t look fine on their phones. Once you’ve optimized your store for mobile, you’ll be ready to sell to everyone.
This is a simple step, but in a world where mobile is becoming increasingly dominant, it’s one of the more powerful things you can do to set your Shopify store up for success.
8. Be Consistent and Authentic
Your online store should match the message and overall image of your brand across all channels. This includes your business website, advertisements, published content, marketing campaigns, and other channels where you engage with your audience for e.g., Facebook, email, etc.
A good Shopify tip is to share your brand’s story and personally connect with customers and prospects. Show them that you have a personality and differentiate yourself from the competition in a positive way by presenting great copy on your homepage.
9. Provide personalized and efficient customer service
Send personalized “Thank You” notes to new customers. And never neglect your existing customers. Ship all products in appropriate packaging, within the time specified, and then follow up with old and new customers to ask them about their experience.
Be clear and upfront about your policies and procedures especially for refunds and returns. Respond to all concerns empathetically and in a timely manner. And be accessible by having a phone number that customers can call with questions or concerns.
CONCLUSION
These simple Shopify tips should help you to sell more on Shopify and build the profitable and successful business that you’re dreaming about. By trying out these tips on your Shopify store, you will be able to build the right foundation to help set you up for success.
You can also consult a Shopify ecommerce development company to ensure that you’re staying ahead.