21 Oct
Maximize your Brand’s Organic Social Media Strategy
As we know that coronavirus has adversely affected our lives, routine also our behavior. With the pandemic situation, 210 countries around the world have gone through lockdown phase, which drastically affects the consumer behavior for brands. Brands have to stay ahead of the current climate in order to continue brand growth. However, the pandemic situation is not going to be forever and brands need to push growth even if driving sales is difficult at the moment.
What can you offer your audience aside from your products?
Undoubtedly, you have amazing products and reliable customer base. But let’s see what else you can offer? Because offering something other than your product shows them ethical side of your business and that attracts customers too.
Use social media to offer things that may help to benefit them:
- Are you able to offer health benefits, such as free workouts, yoga sessions or recipes?
- Discounts for key workers?
- Promote sales of the relevant “working from home” items?
- Donate to charities you can see your audiences are supporting?
Treat your customers like family this will help them stay loyal towards your business as customers are more into where their money is going?
It’s time to interact – Live and Virtual Events
A great way to keep the audience engaged is virtual events. Brands are able to create events using the Facebook event feature that users can attend for free, allowing them to connect with like-minded individuals.
For example: Fashion brand have been hosting free events with their stylists, fitness brands have been offering boot camps.
If your brand can not host a virtual event not a problem, yet there are many other ways you can connect with your audience like: graphics, animations, long-form videos and many more.
Instagram Live and IGTV
Since Instagram has become most active and widely used social media platform brands are now using its Instagram live and IGTV feature to oomph or promote their business. People of every age group are now found scrolling through the Instagram these days, with the Instagram live feature brands now interact with their followers on a deeper level by answering their queries live and also can offer them something extra.
A post about a product might catch the attention of the customer but explaining the product in an IGTV helps them to get a better understanding about the use and benefits of the product. IGTV provides uploading a video of 1 hour and many other possibilities to make the channel catchy with their content for their audience.
YouTube
With YouTube, marketing for the brands is gaining a lot of importance. More than 50 million content creators are already using this platform hence; brands now collaborate with content creators that have a vast audience to promote their business. For this, it is important for brands to know how to grab attention of their audience by creating pleasing content and using relevant hashtags.
Stay connected – community management is key!
If you are ecommerce store who only operates online, so now it is the time that customers might complain due to disturbances in shipping and posting. But by responding to customers quickly and efficiently, you will reduce the chance of bad reviews. Always be honest. If next day delivery isn’t feasible, being honest with your customers and removing this service will save any problems in the future – especially negative feedback across social networks!
Remember – it’s ok to recognize the current climate!
Something that needs to be implemented across all platforms is changing the type of content you publish and the tone of voice is essential. For an e-commerce brand, it is important to choose the products that customers prefer to purchase, to write a caption that is suitable for it and to ensure that they relate to the content. By doing so, the customers feel connected with their loved brands.
If not so, both large and small scale businesses need to get innovative by using social media platforms creatively to communicate with their audience. During such tough times, by focusing and using social media actively helps the brand to become stronger than ever before.
Final Thoughts
The secret to organic social media reach is the same as the secret to ranking well on search engines. It’s all about optimization, user experience, and high-quality content. If you start thinking about your social media efforts in the same way you think about your SEO work, you’ll see a great success in your business.
Up till now you must have any idea of how to improve your organic social media. Xperteria is Shopify experts and would be happy to help your brand grow.