14 Mar
Shopify makes it easy to build and manage an online store.
When it comes to website the important things are design, functionality and features that make your website stand out and helps you achieve your goals.
Shopify is a complete e-commerce platform that lets you start, grow, and manage a business.
Moreover, Shopify offers an easy way to quickly launch an online store without the concern over servers and development costs.
Let’s discuss about Shopify in detail.
Storefront of Shopify
1. 70+ Professional Themes
Shopify offer professional themes which are created by renowned designer like Clearleft, and Pixel Union, you’ll love how your website looks on Shopify.
2. Brand and customize your online store
Every Shopify template comes with its own setting therefore, you can easily and quickly customize your storefront according to your need.
3. Ready mobile commerce
Shopify comes with built-in mobile commerce shopping cart. Your customer can browse and buy from your store using their mobiles or tablets.
4. Editable HTML and CSS
In Shopify you have full access to HTML and CSS of your store, which can be easily editable to customize every facet of your website.
5. Work with expert
Shopify have plenty of experts available. You can work with one of the Shopify’s expert to customize your website.
6. Domain and Hosting
You can use your own domain name or can buy one through Shopify. Furthermore, in Shopify you can host your entire website on Shopify. Your online store comes with a full-featured content management system.
7. Blogging platform
Shopify is a platform where you can publish and categorize articles, create lookbooks, encourage discussion, and moderate comments on your Shopify blog.
Shopping Cart of Shopify
1. Free SSL certificate
Every Shopify store embraces a free 256 bit SSL certificate. All the data, pages, content, credit card and transaction information is protected by the same level of security used by banks.
2. Credit cards are accepted
As soon as you launch your store, you can accept Visa, Mastercard, Discover, and American Express. You’ll get a low credit card rate and no hidden fees.
3. 100 payment gateways
Shopify integrates with over 100 of external payment gateways from around the world. Like, PayPal, bitcoin, iDEAL and many more.
4. Offer free shipping
Offering free shipping to your customers increases your average order size. Also, you can choose the price point at which free shipping applies.
5. Abandoned checkout recovery
You can recover your lost sales by automatically sending emails to particular customer with their abandon cart link to encourage them to complete their purchase.
6. Automatic taxes and carrier shipping rates
Based on your location, Shopify will automatically handle major country and state tax rates. Moreover, you can receive automatic shipping rates from major shipping carriers like UPS, USPS, and FedEx.
7. Multiple languages
In Shopify, your checkout comes in 50+ languages. Plus you can also translate your store theme according to your requirements.
Store Management of Shopify
1. Customer Profile
With Shopify it’s easy to find about your customer and their shopping habits. Also, you can find contact info and order history of your customers in a glimpse.
2. Accounts and groups of customer
Your customer can create an account so, they only have to enter all the details like address and contact info only once instead of entering it every time you make a purchase. But a customer can also checkout as a guest without creating an account.
In Shopify, you can categorize and export customer lists based on location, purchase history, and more.
3. Dropshipping
Shopify makes it stress-free to setup your dropshipping business as it integrates with apps like Ordoro, Inventory Source, and eCommHub.
4. Fulfillment centers and order fulfillment
You can connect to fulfillment solutions such as Amazon, Rakuten Super Logistics, and Shipwire, or can set up a custom fulfillment solution.
Shopify helps you fulfill one or multiple orders with just one click, making your daily order management a breeze.
5. Manage on the go
Shopify app makes your life much relaxed. Update your store, manage inventory, fulfill orders, and contact a customer all through Shopify app on your smartphone.
6. Email templates
Customize your automated store email with the design and language you desire for.
Marketing and SEO of Shopify
1. Search engine optimized (SEO)
Shopify help potential customers to find your store using search engines. In addition, Shopify supports SEO best practices like customizable H1, title, and meta tags.
2. Product reviews
SEO-friendly product reviews on your website engage your customers and encourage sales of you website.
3. Generated sitemap.xml
In Shopify your sitemap.xml is automatically generated with your products, webpages, and blog posts.
4. Discounts and gift cards
The best way to boost your sales is creating highly targeted discounted codes and Buy One, Get One promotions right from the Shopify admin.
Besides this your customers are able to purchase a gift card for someone from your store, or you can use gift cards as store credit.
5. Integration with social media
Social media is the strongest platform nowadays. All Shopify websites include social media integration, such as Pinterest, Instagram, Facebook and Twitter.
Your Facebook followers can browse your products and make a purchase without leaving Facebook.
Products on Shopify
1. Inventory management
Shopify manage your entire inventory. It tracks the stock counts and automatically stop selling products when inventory runs out of stock.
2. Product organization and variation
Shopify benefits you to organize your products by category, type, season, sale, and more. Also, you can use smart collections to automatically sort products based on vendor, price, and inventory level.
Moreover, Shopify offer different variations of your products, such as multiple sizes, colors, materials, and more. Each of the variation can have its own price, SKU, weight, and inventory too.
3. Multiple images
You can add multiple images of each product to show your product from every angle. Images of color variants can also be added to each product.
4. SEO product tags
Optimize your product pages for search engines with product specific meta tags, titles, and URL handles.
5. Import/Export
You can import or export your products using CSV files, or one of Shopify’s importer/exporter apps can also be the option for you.
6. Unlimited products
Shopify have no limits for products. You can upload unlimited number and types of products to your website.
Web hosting in Shopify
1. Unlimited bandwidth
Shopify never be charges based on the number of visitors or traffic to your store means the bandwidth is unlimited.
2. Email forwarding
When you buy a domain name with Shopify, you receive unlimited email forwarding. You can create email addresses like info@yourstore.com.
3. Level-1 PCI compliant
Shopify is level-1 PCI compliant, therefore there is no need to worry about the security of your customers’ credit card data or any personal information.
4. Instant upgrades
All Shopify updates are automatic, so you’ll receive the latest features immediately without any hassle to upgrade you store.
5. 99.98% uptime and 24/7 monitoring
There is no need to worry about downtime with Shopify; it works around the clock to make sure your website is always online.
Analytics in Shopify
1. Dashboard
Shopify have an actionable dashboard of your sales, orders, and traffic that helps you make the right choices for your business.
2. Google analytics
It works with your online Shopify store by which you can track sales, visits, and referrals.
3. Product and Traffic reports
By reports you can analyze and gain insight into your store’s growth. You can keep a check which products are selling and which ones aren’t.
Likewise, traffic reports helps you see where your visitors come from, and how they found your online store.
3. Export reports
Reports can be exported for further analysis in spreadsheet tool, or can also be sent to your bookkeeper or accountant.
Shopify Mobile App
1. Order fulfillment
With Shopify mobile app you can capture payments and fulfill orders right from your phone. Also send shipping notifications from the post office.
2. Mobile dashboard
In Shopify mobile app you can quickly see items that need your attention, and track trends in your business.
3. Manage inventory
Add products, take a product photo, change a price, or manage inventory all can be done from your phone.
4. Email or call customers
You can look up customer profiles and instantly reach out through email or phone too.
5. All your data synced with Shopify
All your products, inventory, orders, and customers are automatically synced between the Shopify app and your Shopify online store.
24/7 Shopify Support System
1. Dedicated support team
The amazing thing about Shopify is their support team is available 24 hours a day, 7 days a week, by email, live chat, and phone.
2. Shopify Help Center
It’s tranquil to find commonly asked questions, user guides, and tutorials in the Shopify Help Center to make your work easier.
3. Shopify Experts
Work with a Shopify approved ecommerce designer, developer and marketer who can help you make your online store a great success.
4. Discussion forums
Get involved in Shopify community discussion forums and take part in conversations about marketing, accounting, and more to get to know what can help you grow our business.
Conclusion
After reading all the features of Shopify it must be crystal clear that having a website on Shopify platform makes your life easy and it is super convenient to use.
Shopify stand out of the other platforms because of all the features that are discussed here. Moreover, Shopify makes it easy to build and manage an online store. May it be customer support, themes or over 100 payment gateways every aspect is just amazing.
Get your online Shopify Store today.