29 Jan
High Impact Strategies for Getting More Traffic
Here are some high impact strategies for getting more traffic to your online store. Online shopping has witnessed massive growth in the last decade and people yet have difficulty in driving traffic.
However, there are ways that can drive traffic to your website and actually increase your profit as long as you understand some of the fundamentals behind just how traffic works. We’re talking about things like SEO, social media marketing, Email marketing and so on.
Growing your business by generating traffic is a crucial part whether you want to attract your 1st customer or 10,0000th customer.
To help you in getting more traffic we have gathered some high impact strategies. Let’s have a look at them.
High Impact Strategies for Getting More Traffic
1. Social Media Paid Ad Campaign
Everyone know that social media is the most used platform nowadays. To increase traffic you need to bring your business infront of your audience.
By using social media paid ads you can easily target the audience according to your product or services. You can also create tailor made ads to get more clicks.
Here are some social media platform which can be used for paid ad campaigns.
- Facebook Ads
- Instagram Ads
- Pinterest ads
a. Facebook Ads
Facebook is the largest social media platform in the world with 1.65 billion monthly users. This is a great opportunity for you to reach to new customers and drive traffic to your website. Moreover, Facebook advertising allows you to target people according to their interest, age, location and much more.
Whereas, by using Facebook Dynamic ads, you can automatically generate ads for the people who have already visited your website. Also, Facebook Dynamic ads features the product that visitor have already seen or added in the cart. This can help you bring back your visitors to your website.
b. Instagram Ads
Instagram is one the famous social media platform. 73% of half a billion monthly active users are between the ages of 15 – 35.
Similarly, Instagram now has a clear revenue strategy, and that includes placing ads on the social network. This is a awesome way to reach people in your area and offers you a highly-targeted approach to reach potential customers to buy your products and services.
c. Pinterest Ads
On the other hand, Pinterest is also an extremely famous platform, it plays an efficient role is purchasing decisions of many users.
93% of users have planned to buy and 52% have already purchased by seeing it first on Pinterest. It is popular among niche groups like DIY crafts, home decor, and fashion which is ideal for businesses.
Furthermore, it stands out by paid advertising that pushes your Pins to the top of your customers’ search results. Promoted pins captures your customer’s attention and drive them to your website.
2. Use SEO
You want your store to rank in top when customer search some product? Working with SEO needs lots of time and effort by learning the rules of search engine like Google, Bing so you can apply those rules to the structure and content of your site.
In addition, SEO is the process of tuning your website to increase its chances of ranking highly in search results for relevant keywords.
3. Reach New Audiences with Influencer Marketing
It is the process of building relationships with influencers to bring your online store in front of new audiences.
Individuals who are considered experts or authority in a niche area can prove to be a great source of the traffic to your web presence and validity to your products/services. The person with a large number of followers on social media can help businesses immensely if they connect with the right influencers and formulate an effective campaign.
Bloggers and social media celebrities are highly trusted by their followers, so getting them to feature your products is an effective way to generate traffic. Customers value the recommendation of people they trust.
4. Contests and Giveaways Excitement
With viral contest and giveaways you can give a short term boost to your traffic. You can drive quick traffic by offering exciting prizes in exchange for your customers’ participation. Prizes and rewards always attract people both current and new customers to actually visit your store.
Businesses hold contests that consist of simple questions or challenges, and upon completion the user gets a reward. Rewards could be in various forms like coupons, discounts, cashback, or a free product.
Moreover, you can embed giveaways to your landing page or blog post. Once participants are on your store, you can use different techniques to guide them to your products, like exit intent popups featuring coupon codes.
5. Attract Customers with Content Marketing
It’s not only about having a blog it is more than that. The core idea of content marketing is to attract individuals with engaging content, stimulate interest, and ultimately convert them into buying customers.
If marketing content is engaging and unique, individuals would remember it and the business would be the first choice if they required the product.
In addition, don’t limit yourself to posts that include focus on your products. Instead, consider all topics and resources related to your business that your customers would find useful.
The better your content is, the more engaged your visitors will be. They will share your content for you, helping to promote your site.
You can use free tools like Google Keyword Planner and Keyword.io to identify new opportunities for your business to rank in search results.
Final Thoughts
Getting more traffic means more profit. With the help of these high impact strategies for getting more traffic, you can definitely drive more audience to your store.
This will take time and effort but the results would be amazing if you really focus on each and every detail of it.