9 Shopify Tips New Store Owners Need To Know

Let’s discuss 9 Shopify tips new store owners need to know.

When it comes to run and create an ecommerce store, Shopify is the leading platform amongst all.

Shopify do everything for you, and all you have to do is just count the profit. The biggest mistakes new store owners make involves over-optimizing the wrong things while forgetting a few of the essentials.

In this article, we’ll break down the 9 Shopify tips new store owners need to know, these will help you master the basics while making sure you’re focusing on the right stuff. 

1. Remove logos with the draw tool

This tools is used for drawing on your photos. You can use this feature to remove logos from your photos.

If you have a logo on your white background photo, using the white brush can be a handy way to easily remove the logo. 

See in the image below, you can clearly see the stars drawn. This was done by using the white brush to remove part of the red line.

Though not all the images will have logo on white plain background. Sometimes, the logo will be placed on a photo. For this color picker allows you to add any color code so you can match and draw on the exact color. 

Moreover, the easiest way to know the exact color code is to use a Chrome extension like ColorZilla. It allows you to hover over a color in a picture and capture the exact color code. Then you can use this color code to place in the “Color picker” box where you see the letters “#ffffff.” This lets you to remove logos on photos with colored backgrounds.

2. Change pricing from .99 to round figure

Make your brand to appear more reputable by adding solid prices instead of end prices with .97 or .99. You don’t need to manually create the ending of prices for your products on Shopify.

If you want all your prices to end in .97 or .99 or a solid number to seem more professional, you can use a Shopify setting to make it happen automatically.

You can do this in Settings > General > Store Currency > Change Formatting. I’ve set my store with no decimals but you can set it with a decimal if you prefer. 

3. Add all your policies to the footer

This is one of the most important thing which new customer usually forget to do. Because when customer browse the website they look for the return policies to ensure that they can get a refund in case products are defective.

Policies also add an element of legitimacy to your website. It helps build trust. 

There is no need to manually create your own policies from scratch. You can take or modify the ones available in your Shopify admin.

However, make sure to follow the policy. If you accept refunds in your policies, then you also need to accept refunds when a customer asks for it.

You can find the policies in your Settings under Legal.

4. Update your product inventory monthly

Focus on adding less than 25 products to your online store on your first day. I know how tempting it is to add them all but you’ll be more likely to succeed if you focus on a smaller batch first.

Add a bunch of new products, every week or every month, depending on how much time you have to work on your store. What you want to show to Google is that you update your website regularly.

When you post all products in same day and don’t post again Google see that you get traffic but they don’t see the need to crawl your website. When you add new products, blog posts, or pages regularly, Google’s crawlers are aware of it. 

The more you update your website, the more organic traffic you’ll get back to your website.

Therefore, make a schedule for how often you have to maintain your website by adding new products.

5. Promote on free channels if you don’t have the budget

People who are running online store mostly wants to make money fast. If you have never created a Facebook Ad for the first time it can be a failure. Add your Facebook Pixel to your website. Then, create a retargeting ad on your website. This could be add to cart retargeting ad which tends to convert the best.

Avoiding spending lots of money to drive traffic to your website. Instead go to Pinterest and post products on your account. Ensure to pin other images as well so you don’t trigger your account as spam. You want to promote hard but still follow the terms of service.

Secondly, go on Instagram and post your products on there also. If you’ve already posted on Instagram, then share links to your products in Instagram Stories. If you don’t have an audience, reach out to niche fan pages like “fashion lovers” and ask them if they can share a sponsored story on their account. In my experience, fan pages have lower ad rates than models.

Next, if you have created blogs for your website share them to your twitter account. By doing retargeting ads and focusing on driving free traffic, you keep your ad costs low in early time while you learn how to promote your online store. It’ll prevent you from overspending money. It’s about making sure you develop the foundational marketing skills you’ll need to succeed long-term but without going into debt.

6. Always test your store’s mobile settings

This is the most important step to take. Before running your first ad campaign double check how your website look on mobile. Because of the people might be checking your website on mobile instead of laptop.

Sometimes, your website might not look proper on other devices, like mobile or tab. Therefore, mobile testing is especially important if your main sources of traffic are from ads, influencer marketing or if traffic comes from an app like Instagram or Pinterest.

To test your website on mobile all you need to do is to open your website on mobile. Browse every page of your website and look for cut-off pictures, hidden calls to action, and monitor how much scrolling you need to do on each page. 

7. Install ready-made products on your store

Many Shopify store owner sell unique products. Other retailers purchase inventory in bulk quantity. With Oberlo you can browse millions of products that you can start selling the same day without having to buy inventory.

Using Oberlo, you can browse products by viewing order volume to determine the product’s popularity. You can also view trending products to find the best-selling products. By selling proven products instead of trying to create your own, you give yourself a head start to success. 

The best thing about Oberlo is that you don’t have to buy inventory. You have to pay only for the product that is delivered to the customer. This keeps your startup costs low and makes it a bit more affordable for the average person to start a business. 

8. Customize the theme as little as possible

When you are a new entrepreneur this is a necessary tip for you. Shopify allows you to customize your theme in any way but it’s not necessary to do.

The theme you install on your store is created by a professional designer. It can work great at converting customers too.

When it comes to theme design, focus on changing the images so they’re relevant to your brand. If your theme works best for up to a certain number of products, optimize your store for that number or change your theme.

Save your energy for promoting your business and boosting your sales.

9. Create a text logo

You can use a logo maker to create a logo for you. It helps you design a logo without needing design skills.

Most of the people do a mistake that they have a colored background store and they download their logo in JPG format instead of PNG and you end up with this awkward white box around your logo.

It is not necessary to have image in your logo. It is okay to have a text-based logo. Many brands may add a small graphic beside their name but overall the emphasis is on the name rather than on the design.

Many stores will have pixelated logos because they didn’t create a logo of the right size for the platform. Each theme will have its own dimensions that you’ll need to optimize your logo for. You can contact your theme creator so you can get the logo dimensions right. 

Conclusion

These 9 Shopify tips new store owners need to know which will give you a head start at running a Shopify store. Keep your store simple in the beginning with fewer products, ready-made templates, and text-based logos.

Your online store doesn’t need to be as big as your competitors on day one. You’ve got no reason to wait, so get out there and put these strategies to work at watch your store take it to the next level.

Read why is Shopify a good way to start an e-commerce store