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google ad
How to advertise on Google step-by-step guide

Google Ads is a powerful platform, especially for small businesses. If you know the cost and margin of your product then Google Ads is a no-brainer. If you’re a small business and just getting into PPC advertising then you’re likely

search equatity
Is Google moving towards greater search equity?

Search equity is a good thing. It allows for your average business owner to compete on the SERP without being impeded by a lack of SEO-knowledge. What would happen if instead of having to jump through hoops to rank your

traffic
How to diagnose your traffic drop

So your website traffic is dropping? There are many times many things that can cause a loss in organic traffic, and finding the culprit can range from super simple to insanely complex. Potential customers look to a business’s website for

Shopify unite
Highlights from Shopify Unite 2021

Shopify unite introduced the biggest set of infrastructure investments in Shopify’s history. It’s opening up brand new opportunities for small business owners to sell in even more unique and customized ways. Moreover, Shopify is always on the top to make

traditional ROI
How Enterprise SEO Can Maximize Traditional Marketing ROI

Traditional marketing refers to a form of promotion that reaches an audience offline. Companies use marketing channels such as print, broadcast, telemarketing or direct mail to engage their audience and broaden their reach. When traditional marketing and SEO approaches are

ecommerce usability
Ecommerce usability: the ultimate guide

Ecommerce websites are increasing at an incredibly fast rate. There are no boundaries and any geographical restrictions have long disappeared, allowing shopping enthusiasts to shop at their convenience.  In spite of these advantages, most ecommerce websites are performing poorly. Ecommerce

blogging tool
How best blogging tools can help you?

But, to reap these benefits, you have to invest time and effort into your blog strategy. The good news is that at every stage, from planning to search engine optimization to promotion, there are tools available to maximize your company’s