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average time
Hacks to increase visitors’ average time spent on site

The time visitors spend on your site directly affects your conversions and sales. If they abandon it after a few seconds, they are probably never coming back. More than 52% of the visitors spend less than 20 seconds on a

brand identity
How to create a brand style guide that will grow with your business

Your company is more than just the products or services you sell. A strong brand tells the world why they should choose you over all the other options on the market. A brand style guide tells your team how to

blogging
Common blogging mistakes to avoid

Blogging is one of the easiest ways to grow traffic and build a reputation online. With the increasing effectiveness of content marketing, more and more businesses are investing their time and money in writing and promoting blogs.  This includes blogging

A complete guide to the hamburger menu

Majority websites have more than one page and for that they need a menu. It’s a standard website element and one of the few things almost all websites have in common. Your menu is often one of the first things

welcome email
How to write the perfect welcome email for new subscribers

From the subject line to the conversational tone in the email body, the welcome email above keeps it friendly and simple. Your welcome email for new subscribers is the first impression they’ll get after joining your email list through a

Creative lead generation strategies for your business

Lead generation is the process of identifying new prospects, then utilizing a variety of tactics to turn those leads into new sales opportunities. The first step in obtaining clients is to generate leads: these are potential customers who you can

marketing funnel
What is a marketing funnel and how does it work?

Marketing funnel is a useful tool to help you visualize the path customers take from first finding out about your brand to converting. Just imagine, you may have put all your hard efforts on starting a business and creating a

Best newsletter apps for Shopify to grow subscribers

When it comes to marketing, newsletter or email marketing are some of the most successful campaigns that you can have. There are numerous studies that have shown that for all digital pathways, newsletters/email marketing offers the highest ROI. For every

CRM
What is CRM? A complete guide

Building a relationship with customers is difficult, you might find it challenging but it is important. This is where CRM(Customer Relationship Management) systems come into play. Specifically designed to help you manage and get to know your customers, these digital