X P E R T E R I A

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website architecture
How to build your website architecture for SEO?

When it comes to search engine optimization (SEO), site architecture is foundational. It’s one of those things you really want to get right the first time around. Website structure is how your site is organized and webpages interlinked. Having a

Best tools to monitor your online reputation

Your online store makes or breaks your business’s success. A few bad reviews can drop down your sales whereas some good reviews can increase sales. Monitoring what people say about you online will help you maintain a good reputation. Monitoring

content marketing
Complete guide to content marketing

Content marketing is a strategy. It’s a plan for how you’re going to use the content you create to market your company’s product or service. Furthermore, content marketing also provides additional benefits in that it supports other digital marketing channels.

SEO expert
How to become an SEO expert ?

Before starting, it’s important to understand the difference between an SEO expert and an SEO professional. An SEO expert is someone that knows how SEO works and how to apply SEO to increase the rankings of a website in Search

shopify
How customizable is Shopify and Shopify plus?

When opening a new ecommerce store, Shopify is the best option to choose. It gives you control over almost everything. You can easily customize everything according to your brand’s requirements.  Also, to do so you don’t even require any expert,

bounce rate
Things to consider for reducing bounce rate

It’s one of the most talked about metrics in digital marketing. Everyone hates bounces and everyone wants to reduce their bounce rate. High bounce rate is one of the most common conversion killers. If the majority of your users are