X P E R T E R I A

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SERP
A complete guide to Search Engine Result Pages (SERP)

There are millions of pages on the web, but none are more important to digital marketers than search engine results pages, or SERPs.  A SERP is simply the results page users see when they type a query into Google or

website development
Tools to facilitate website development

Website development tools help the developers to work with a variety of technologies. They help the developers in creating a responsive design. Website development is all about evolving and stepping up the game you are currently very proficient in. These

UX mistake
How to fix the top most painful website UX mistakes

The user experience (UX) is all important in the ecommerce business. An easy to use website is what is mostly liked by people. Visitors want to navigate to your site freely without any obstacles. One of the best ways to

Email marketing
Email marketing best practices for sales

While email marketing may not get the attention some newer marketing channels get, it’s still a terrific way for you to generate leads and convert more prospects for your business.  Email marketing is evolving day by day. Hence here are